You will work with the brand marketing team to ensure messaging alignment across all paid and organic channels
Performing keyword research and managing and maintaining large keyword lists
Coordinating with the content writer and agency to deliver high-quality content for websites, blogs and campaigns
Maintaining the website content and analysing its performance by keeping a check on website speed, broken links, backlinks, etc. in coordination with tech team
Executing email & SMS campaigns via CRM platform
Coordinating with listing portals for their requirements and keep a check on all important dates and information to be shared for quality lead assurance
Finding out the various trends as well as insights and suggesting ways to optimise the expenditure and performance based on that data
Support building and driving performance marketing campaigns to accelerate revenue generation across paid and organic channels
Keep a check on all key metrics such as website traffic, engagement, conversion rates, and revenue generation attributed across channels
Improve quality score of ads on google and optimise campaign structure
Running A/B tests across paid search campaigns & landing pages
Responsible for analysing daily marketing campaigns and reporting KPIs and for data & insights representation
Creating data-based recommendations for the agency to optimize campaigns and website pages
Employement Category:
Employement Type: Full time Industry: Education / Training Role Category: Marketing / Communication Functional Area: Not Applicable Role/Responsibilies: Marketing Executive