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Performance Marketing - General Insurance Firm @ Right Match

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 Performance Marketing - General Insurance Firm

Job Description

:

  •          Take ownership and set up a strategy for all paid campaigns.
  •          Execution of campaigns across channels (SEM, Google - Search/ Display/ YouTube/ Discovery, Facebook, Instagram and other social channels) to meet key performance metrics.
  •          Explore vendor partnerships and new channels for paid acquisition.
  •          Planning of digital marketing campaigns to drive user acquisition and sales growth.
  •          Plan, execute and measure experiments and conversion tests and optimize user funnels.
  •          Identify trends and insights and optimize spending and performance based on the insights.
  •          Oversee measurement and reporting of the performance of digital marketing campaigns and assess against goals (return on investment and performance metrics).
  •          Work with internal stakeholders on cross-functional key projects requiring acquisition marketing efforts.

 

 

Desirable Skill Set:

  •           Min 3+ years of performance/digital marketing experience, including expertise in Facebook, Instagram, Google, and YouTube Marketing.
  •          Proven track record of helping scale up digital marketing in a start-up environment and/or relevant work experience in leading performance marketing agencies.
  •          A start-up mentality with a bias to action and the ability to flex in a fast-paced environment.
  •          Solid knowledge of website analytics tools (e.g.: Google Analytics, Similar Web).
  •          Strong analytical skills and data-driven thinking.
  •          Excellent communication (verbal and written) skills.

Contact details to connect for further details -
Beauty Roy - +hidden_mobile / hidden_email

Employement Category:

Employement Type: Full time
Industry: Insurance
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Performance Marketing - General Insurance Firm

Contact Details:

Company: RightMatch HR Services
Location(s): Mumbai

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Keyskills:   pay per click facebook marketing digital marketing linkedin marketing twitter marketing social media marketing sem performance marketing youtube marketing

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₹ 10 - 14 Lakh/Yr

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