Product Manager
- Virchow Healthcare
- 6 to 8 Yrs
- Mumbai
- 5 years ago
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Job Description
Candidate Profile
Experience 6-8 years as PMT in Pharma having high energy level, effective communication/ presentation/ convincing skills & proven track record of achievements. Candidate should have pleasing personality with good command on written & spoken over English. Candidate should have interpersonal & communication skills, should be self-starter, & take initiatives & aggressive with go-getter attitude to drive the business & developing clients. Should be well versed with the Sales & Marketing needs to help them to increase sales by being innovative. Having Pharmacy background & marketing degree will be given preference. Should be mobile, willing to travel.
Functional Exposure to portfolio for Orthopaedicians preferable biological products & surgeon (wound care) segment
- Building brands through strategic support/ Product life Cycle Management.
- Identification of new products/ markets/ new avenues of portfolio growth.
- Conceptualization & Management of brand promotion strategies, Customer Loyalty programs, innovative campaigns.
- Revenue generation for assigned portfolio.
- Monitoring & review of brand performance to ensure planned growth.
- Market research & analysis.
- Planning communication & media.
- Training
- To support Sales team for target achievement with high productivity standards through well planned strategies & communication
- To coordinate with support functions like Distribution, Sales planning, Finance & HR to ensure smooth operations & controls.
Key Responsibilities
- To conduct market research & analysis of Competitor Brands & their Strategy vs Own Brands.
- Identification of right brands, product mix & potential opportunities.
- Will be responsible for devising brand plans based on SWOT analysis, brand budgeting which will include promotional planning, sample planning, Input Planning (VA, Print Inputs/ Gifts/ Special Activity/ Campaign/ etc.), Incentive Plan etc.
- To ensure effective implementation in the field with the help of RSM/ ZM/ SM to meet organizational objective of the Brands assigned as well as for New Launches.
- Monitor closely the sales as well as market data/ information.
- To train field force & business partners on company products for quality representation.
- Collect feedback from sales team, the doctors & other sources.
- To ensure ROI of brands & provide periodic reports & recommendations to Business Development team.
- Maintain projected brand expenses vs actual brand expenses, effective & optimum utilization of brand expenses (allocated).
- Briefing the field force & facilitate their understanding of Products Strategy in Cycle meetings.
- Organize Seminars, Symposiums & congresses/ Academic activities with the help of FF involving KOL doctors of territories to enhance their product knowledge in clinic effectiveness.
- Assist Marketing Manager in identifying & developing New Product & preparation of Annual Business Plan.
- Setting targets/ objectives for assigned brands, as well as for New launches in consultation to Sale & Managers keeping in mind the market trend & divisional objective & potential of brands with respect to operational market.
Employement Category:
Employement Type: Full timeIndustry: Pharma / Biotech
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Product Manager
Contact Details:
Company Name: Virchow HealthcareLocation(s): Mumbai
Virchow Healthcare
Virchow Laboratories Ltd.Virchow Laboratories Ltd – hails from a strong ethical & responsible business family, the Virchow Group of Companies. Found over 3 decades ago (1981), the Virchow Group now has a global footprint in over 50 countries supporting about 3,500 employees with a...
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