Lead - Campaign & Growth
- Angel Broking
- 6 - 11 years
- Kolkata
- 3 years ago
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Job Description
- Prepare and present reports on engagement campaigns' overall performance.
- End-to-end funnel measurement to understand gaps in customer acquisition journey, engagement, retention journey and identify areas of improvement
- Work as a key member of the business team to champion monetization and engagement KPIs.
- Analyze performance data, identify patterns and plan for scaling the campaigns.
- Evaluate KPIs that affect the target audience and build an understanding of how they engage with different types of campaigns.
- The incumbent will primarily drive engagement, retention, and monetization opportunities through Sub brokers, and end-users in the B2B space.
- Critical to have experience in deploying a user campaign & engagement system in past stints is a must.
Required Skills
- Experience in working with online product-based companies is must.
- 7-12 years experience in a hands-on setting digital campaign systems like clever tap (preferably) , mo-engage, web engage etc for a product, consumer tech company.
- Excellent analytical abilities to measure and optimize campaigns for performance.
- Adaptability to changing environment, willingness to learn, and can work well with cross-functional teams across geographies.
- End-to-end campaign execution experience, B2B/B2C product experience preferred.
- Understanding Web Analytics, GA, Google Data Studio, Looker SaaS Business Metrics, and hands-on CRM knowledge will make the learning curve shorter.
- Combine problem-solving, data analytics, customer insights, project management, and drive execution of new initiatives.
- Analyzing user journeys to identify actionable insights and recommendations, followed by quick experimentation via A/B testing on traffic/funnel enhancement to derive immediate impact on KPIs
- Developing an understanding of user personas through one-on-one customer interactions and secondary research to fuel all our user engagement efforts
- Collaborate and work with various teams (design, content, acquisition, product, and tech) to implement experiments and roll out features on an ongoing basis
- Being a strong leader, customer champion, creative thinker, and problem solver.
- Understanding of financial products in equity space is a plus
- Working knowledge of SQL and other analytics tools
- Experience of designing and launching new business programs from scratch, from the ideation phase through executive buy-in to post-launch optimization
- Excellent communication & interpersonal skills
Interested candidate contact
e mail id : su************a@an*********g.com
Job Classification
Industry: BankingFunctional Area: Marketing & Communication,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: B.Tech/B.E. in Any SpecializationPost Graduation: Any Postgraduate
Doctorate: Doctorate Not Required
Contact Details:
Company: ngel Broking LimitedAddress: Ground Floor, G-1, Ackruti Trade Centre,, Central Road MIDC, Andheri East, Mumbai City, Maharashtra,, MUMBAI, Maharashtra, India
Location(s): Kolkata
Website: https://www.angelone.in/
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Keyskills: clever tap campaign execution Team Handling web engage mo-engage optimize campaigns
Fraud Alert to job seekers!
₹ 25,00,000 - 32,50,000 P.A
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