Developing strategic && tactical Digital Marketing plan; Deploying successful marketing
campaigns from ideation to execution.
Create and Manage Digital Marketing Budget
Drive qualified traffic (B2C) to our Clinics, Key responsibility to achieve B2C revenue and
budgeted TAC.
Manage internal and external agencies for relevant content and campaign creation.
Work with variety of organic and paid acquisition channels including content creation, content
curation, pay per click campaigns, event management, social media management, lead
generation campaigns, copywriting, performance analysis etc.
Responsible for producing valuable and engaging content for our website and blogs that
attracts and converts and retains patients base
Responsible for analyzing consumer behavior and adjust advertising campaigns accordingly
Build strategic relationships and partner with key industry players, agencies, and vendors
Preferred Qualifications && Prior Experience:
B.Tech/B.E(Computer Science) with minimum 10 yrs. of digital marketing experience;
Certified expert in Google Analytics and Google AdWords. Detailed knowledge of
algorithms associated with customer acquisition and driving sales.
Proven stellar Track record of leading and managing diverse digital teams, achieving Revenues,
Profitability and driving growth
o Strong demonstratable results on the digital acquisition, customer activation, retention
and growth
Experience and deep understanding of handling Performance Marketing, Google and Social
Media platforms like Facebook, Instagram, LinkedIn, Twitter, Snap chat
Have senior level contacts at leading Social Media Platforms
Keyskills: digital marketing google analytics google adwords customer aquisition performance marketing