Executive Central Coordinator - Digital
- UltraTech Cement
- 3 - 6 years
- Mumbai
- 3 years ago
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Job Description
- Position title: Executive Central Coordinator (Digital Marketing)
- Location: UltraTech Cement Head Office, Andheri, Mumbai
- Reporting to : Assistant General Manager Marketing
- Designation: Officer/Senior officer/Assistant Manager (depending on years of experience)
- Required Work Experience: 3-6 Years
- Required Qualification: MBA in Marketing (Preferred Digital Marketing)
- Key Responsibilities:
Good understanding of the digital audience, consumer behavior on digital, along with experience of managing social media content, content marketing, paid marketing, etc will be of great advantage. Agency side experience will be very helpful, as well.
A) Assisting the Section Head for digital and social media
1.To help in execution of digital media strategies and approach aligned by Section Head Social and Digital in line with overall brand objectives.
2. Coordinating with external agencies to generate reports and review for key responsibilities
B) Content Marketing
1.Create and manage brand content on website, social media channels inline with agreed brand approach.
2.Translate content in native language for regional audience, with external agencies and partners
C) Website
1.Update and manage content on regional langage website. Keep consistency with English site.
2. Coordinate for translation of content and updating content on website.
3. Managing IHB tools like chatbot cost calculator, new tools, etc.
D) ORM and CRM
1. Coordinating with external agencies and internal stakeholders for responding to queries and comments received online.
2. Coordinating with internal stakeholders to manage queries on CRM
Job Challenges
1. Creating content which resonates with our end consumer the IHB.
2. Ensuring consistency of messaging, brand CVPs and tonality for long term impact
3. Adhering to timelines since at times lot of coordination is required, esp for regional language content
4. Appropriately responding to queries received on social media.
5. Listening to our consumers and plouging back key communication/ queries to content for social media and BGK videos. 5. Coordinating with zonal teams for tickets through the CRM.
Key responsibilities : managing content on social media channels, executing BaatGharKi vidoes by coordinating with internal and external stakeholders. Managing ORM on day to day basis. Managing and overseeing content across the regional languages websites. Overseeing others tools like Chatbot, etc
Interested ones, pls share your resume on sn********p@ad********a.com or you may refer your colleagues/friends/family etc
Job Classification
Industry: Engineering & ConstructionFunctional Area: Marketing & Communication,
Role Category: Digital Marketing
Role: Digital Marketing
Employement Type: Full time
Education
Under Graduation: Graduation Not RequiredPost Graduation: MBA/PGDM in Any Specialization
Contact Details:
Company: Ultratech CementAddress: AHURA CENTER,, MAHAKALI CAVES ROAD, MIDC, ANDHERI EAST,, MUMBAI CITY, MUMBAI, Maharashtra, India
Location(s): Mumbai
Keyskills: digital marketing Consumer Behaviour Agency Coordination Coordination Content Marketing Social Media Content Marketing Paid Marketing media content Agency Management
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UltraTech Cement
UltraTech Cement Limited is an Indian cement company based in Mumbai, and a part of Aditya Birla Group. UltraTech is the largest manufacturer of grey cement, ready-mix concrete and white cement in India.
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