GTM (Go-To-Market) Manager - Microsoft Surface

Responsibilities

You are responsible for the development of the whole Surface devices portfolio in India (including but not limited to Surface Pro, Surface Laptop, Surface Go, Surface Laptop Studio, Surface Hub) for commercial businesses.

• You support the Microsoft end customers divisions on Surface Commercial sales growth
• You are the spokesperson of the entire Surface portfolio towards IT audiences, Business Decision Makers, and market influencers
• You orchestrate the launches of new products
• You are the subject matter expert on the Surface portfolio and its integration within the Microsoft Modern Workplace offer (Microsoft 365)
• You follow the key business KPIs on revenue, market share, adoption, and awareness of the Surface brand in India
• You create local offers and the development of co-marketing partnerships

Core Surface Marketing Responsibilities:

Our core priorities for the Surface business are:

• Driving a Surface Connected marketing plan & Go-To-Market which enable organizations to work/learn remotely whilst increasing productivity
• Support partners and build capabilities to sustain the channel over the long-term
• Grow our customer base by solution selling and marketing with Microsoft 365 in focus industries
• Optimize the portfolio to meet customer needs in the new post-COVID-19 environment
• Enable our future growth by maturing our business operations through Operational Excellence

Qualifications

Your profile:

• More than 10 years of marketing experience in Hardware (Devices) and Productivity/Work based Software and solutions (Cloud)
• You have a good command of public speaking
• You are able to establish partnerships with high-level contacts and you know how to address business issues
• You have demonstrated in the past a strong capacity to take up challenges, an enterprising spirit and a strong culture of customer and partner satisfaction.
• You are curious, creative and have the will to be a privileged interlocutor of decision-makers

Skills and Knowledge:

• Analytical proficiency
• Partner and customer focused
• Strong ability to influence for impact and stakeholder management
• Drive product advocacy and evangelism
• Core marketing experience (positioning and messaging)
• Being a conduit between technology and the business with the voice of customer in mind
• Role model for Microsoft values
• Excellent communicator

Education:

• Bachelor s Degree (B.S./B.A.) preferred, MSC/MBA a plus, relevant fields of study include Marketing, Business, Computer Science and/or equivalent experience