Drive/Execute growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, growth management, and P&L management.
Deploy successful marketing campaigns and take ownership right from ideation to implementation:
Segment customer base on various transactional/behavioral features & design effective reach out programs for them in the form of these marketing campaigns
Manage end to end consumer lifecycle management for the business vertical
Monitor customer funnel & identify new levers of growth and apply them to the business
Suggest new features/product innovations whenever necessary basis understanding of consumer behavior.
Superpowers/ Skills that will help you succeed in this role:
Bachelors degree in engineering or related field from a reputed college.
Should have relevant experience in Consumer internet industry in similar roles across Growth Marketing .
Must be data driven with strong problem solving and analytical skills
High degree of ownership in taking things to completion
Ability to multitask and work on diverse range of requirements
Excellent communication skills with ability to handle complex negotiations
Prior experience in e-commerce industry is a plus
Job Classification
Industry: Internet Functional Area: Marketing & Communication, Role Category: Digital Marketing Role: Digital Marketing Employement Type: Full time
Education
Under Graduation: B.Tech/B.E. in Production/Industrial Post Graduation: Any Postgraduate Doctorate: Any Doctorate