Digital Marketing Professional
- Nexenon Technologies
- 5 - 10 years
- Bengaluru
- 4 years ago
- Email to a friend
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Job Description
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organisation s website(s)
- Write and optimise content for the website and social networking accounts such as Facebook and Twitter
- Track and analyse website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
- Qualifications
BCAMCA, B.TechM.Tech, B.EM.E, DiplomaCertificate from any Reputed Institute in the relevant category.
ExperienceMin of 5 years experience in the following:
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEOSEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skillsSkillsEditing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is
Video editing skills: Website and social media content will not just be text but frequently visual as well
Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTMLJavaScript, strong knowledge of search engine optimization and advanced Word and Powerpoint skills
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines
Job Classification
Industry: IT-Software / Software Services,Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Diploma in Mechanical, B.Tech/B.E. in Production/Industrial, BCA in ComputersPost Graduation: MCA in Computers, M.Tech in Electronics/Telecommunication
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: Nexenon Technologies
Keyskills: PPC Email marketing Networking Online marketing Social media Social networking Google AdWords SEM Content writing SEO
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Nexenon Technologies
We have been associated with many clients from various industries in past few years and their support has been a great inspiration throughout our journey. Nexenon Technologies has a diversity in each and every projects to ensure uniqueness in every project and we are experts in Static, Semi-dynamic ...
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