Digital Marketing Manager - Chennai - HR Inc @ HR Inc Consultants

Job Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

As a Digital Marketing Manager, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Above all, a digital marketing manager understands the pulse of different types of audience online and offline. Should have interest in a vast array of topics.

Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize the user experience
8. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimizes user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Job Responsibilities:

Your responsibilities will include the following;

1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
2. Maintaining client social media presence across all digital channels
3. Measuring and reporting on the performance of all digital marketing campaigns
4. Lead a team of digital marketing specialists
5. Handle client meetings and calls

Job Requirements:

1. MBA or a degree in marketing or a related field
2. Proven working experience in digital marketing
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
5. Experience in optimizing landing pages and user funnels
6. Experience with A/B and multivariate experiments
7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
8. Working knowledge of ad serving tools
9. Experience in setting up and optimizing Google Adwords campaigns
10. Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
11. Strong analytical skills and data-driven thinking
12. Up-to-date with the latest trends and best practices in online marketing and measurement

Job Classification

Industry: Recruitment / Staffing,
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization
Post Graduation: MBA/PGDM in Marketing
Doctorate: Doctorate Not Required

Contact Details:

Company: HR Inc Consultants

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Keyskills:   Display advertising Google Analytics Online marketing Social media Javascript Google AdWords SEM HTML SEO Digital marketing