Digital Marketing Executive - Ahmedabad @ Infostretch

Job Description

We are looking for an experienced Digital Marketing Executive has experience in the planning, execution and optimization of online marketing efforts.

Experience ? 1-3 years

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will be primarily involved in SEO related activities, launch advertisements to increase brand awareness and lead generation. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Responsibilities:

SEO:

1. Identify and suggest on- page SEO optimization opportunities for websites.
2. Identify and building quality backlinks
3. Working with technical team to execute website optimization measures
4. Using social media research and content to identify and engage with target customers on social media, blogs, forums, etc
5. Track and analytics SEO performance using analytics tools and prepare reports.

PPC:

1. Develop and implement PPC strategies for Search Engine Marketing
2. Google Ads ? keyword research, ad. copy creation, campaign set up, monitoring, optimizing and reporting
3. Landing page suggestions, testing and optimization for campaigns
4. Budget suggestion, management and allocation
5. Evaluation of competitor?s strategies and create plans to maximize leads.
6. Plan and execute PPC campaigns on LinkedIn, Facebook, Twitter.

SMM:

1. Monitor the social media presence.
2. Plan social media campaign for branding and lead generation.
3. Paid campaigns on social media channels.

Requirements

1. Proven experience as a Digital Marketing Executive or similar role.
2. Excellent written and verbal English communication
3. Excellent understanding of digital marketing concepts
4. Strong creative and analytical skills (experience of using Google Analytics)

Job Classification

Industry: IT-Software / Software Services,
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization
Post Graduation: CA in CA
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization

Contact Details:

Company: Infostretch

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Keyskills:   Social media marketing PPC Google Analytics Online marketing Social media Brand awareness SEO Digital marketing Digital Marketing Executive Marketing strategy