Job Description
-To take care of entire site management
-Lead Influencer Marketing Campaigns
-To track visitors trends through web analytics like Google analytics
-To take care of Digital Marketing and SEO/SMO/SME activities
-To ensure bulk email marketing, SMS marketing etc
-To monitor website performance.
-To manage PPC campaigns and build keyword lists
-To effectively manage the social media like Facebook, YouTube, Twitter etc
-To design social media campaigns for various projects
-To manage relationships with various stakeholders and vendors
-To do quality checks leads to optimum performance of each campaigns
-Self-knowledge & hands-on ability to generate leads/business
-Any knowledge in Travel/Aviation is preferred
Required Candidate profile
Roles and Responsibilities:
1) Keyword research, competitive analysis to ensure the health of the website in the online space.
2) Recommend changes to website architecture, content, linking and other factors to improve SEO positions
3) Seeking out new opportunities for online marketing campaigns
4)Coming up with new strategies in digital Marketing
5)Maintaining and implementation of E-commerce Marketing and enhancement of sales on Ecommerce Platforms
6) Basic knowledge of Google Analytics and webmaster tools to track progress
7) On Page and Off Page optimization
8) Creating and maintaining social networking channels
9) Execution on Social Media Marketing efforts
10) Attracting new audiences and spreading awareness to the existing prospects through email marketing platforms
11) Track site performance and insights along with developing new processes to improve
12) Generating content ideas and driving content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
13) Channel management of digital content hubs and preparing content for WordPress, blogs and articles
14) Spreading and expanding the business digitally with different digital marketing tools
Perks and Benefits
As per Industry standard
Job Classification
Industry: IT-Software / Software Services,
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Online/Digital Marketing
Role: Online/Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization, B.A in Any Specialization, Fine Arts
Post Graduation: Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Ircruise Travels Pvt Ltd
Company: Skylark Institute
Keyskills:
online marketing
ppc
Google Analytics
smo
Google AdWords
Digital Marketing
Email Marketing
Online Lead Generation
Social Media Marketing
Pay Per Click
seo
Marketo