Job Description
Your responsibilities
- Primary ownership of the emai l/ SMS automation platform via Salesforce Marketingcloud.
- Work as an integral member of a high-performing marketing team to develop and implement our email and CRM marketing strategy
- Generate engaging customer journeys and email drip campaigns through a variety of touchpoints including email, SMS/MMS, and server push notifications (App) that pull customers into the funnel and keep them engaged throughout
- Build and execute CRM campaigns that reactivate leads while providing our customers with useful and interesting information about hearing aids and hearing care
- Build dynamic and flexible email templates that can maximize our ability to serve personalized and custom content
- Analyze email campaign performance and create visualizations to present data and proposed optimizations
- Deliver strategies to improve inbox placement, prevent spam filtering, and garner consumer and competitor information to optimize email performance
- Manage outbound messaging unit costs, vendor relationships, and necessary functionality to drive marketing campaigns
Required Candidate profile
3+ years experience in CRM with a strong track record of developing winning customer journeys and campaigns
Proven track record in managing big email/messaging automation platforms e.g. Salesforce Marketing Cloud / Marketo / Active Campaign etc.
Strong analytical skills in order to improve performance and drive A/B tests -- comfortable with Excel and pivot tables
Creative, conceptual, and customer-centric thinking as well as deep technical understanding
Strong sense of what makes a compelling email or SMS message
Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
A self-driven and reliable problem solver with a highly collaborative approach
Fluency in English
Job Classification
Industry: Internet / Ecommerce
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization, Graduation Not Required
Post Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization
Contact Details:
Company: Hear.com
Weblink: https://www.hear.com/in/
Keyskills:
Marketing Strategy
sfdc marketing cloud
Marketing Campaigns
force.com marketing cloud
SMS automation
Salesforce Marketing cloud
visualforce marketing cloud
CRM
Email Campaign
salesforce.com marketing cloud