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CRM Manager - Salesforce Marketing Cloud @ Hear.com

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 CRM Manager - Salesforce Marketing Cloud

Job Description

Your responsibilities

  • Primary ownership of the emai l/ SMS automation platform via  Salesforce Marketingcloud.
  • Work as an integral member of a high-performing marketing team to develop and implement our email and CRM marketing strategy
  • Generate engaging customer journeys and email drip campaigns through a variety of touchpoints including email, SMS/MMS, and server push notifications (App) that pull customers into the funnel and keep them engaged throughout
  • Build and execute CRM campaigns that reactivate leads while providing our customers with useful and interesting information about hearing aids and hearing care
  • Build dynamic and flexible email templates that can maximize our ability to serve personalized and custom content
  • Analyze email campaign performance and create visualizations to present data and proposed optimizations
  • Deliver strategies to improve inbox placement, prevent spam filtering, and garner consumer and competitor information to optimize email performance
  • Manage outbound messaging unit costs, vendor relationships, and necessary functionality to drive marketing campaigns

Required Candidate profile

3+ years experience in CRM with a strong track record of developing winning customer journeys and campaigns
Proven track record in managing big email/messaging automation platforms e.g. Salesforce Marketing Cloud / Marketo / Active Campaign etc.
Strong analytical skills in order to improve performance and drive A/B tests -- comfortable with Excel and pivot tables
Creative, conceptual, and customer-centric thinking as well as deep technical understanding
Strong sense of what makes a compelling email or SMS message
Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
A self-driven and reliable problem solver with a highly collaborative approach
Fluency in English

Job Classification

Industry: Internet / Ecommerce
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time

Education

Under Graduation: Any Graduate in Any Specialization, Graduation Not Required
Post Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required, Any Doctorate in Any Specialization

Contact Details:

Company: Hear.com
Weblink: https://www.hear.com/in/

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Keyskills:   Marketing Strategy sfdc marketing cloud Marketing Campaigns force.com marketing cloud SMS automation Salesforce Marketing cloud visualforce marketing cloud CRM Email Campaign salesforce.com marketing cloud

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₹ 4,50,000 - 9,50,000 P.A

Hear.com

hear.com is a fast-growing, profitable health tech company that is disrupting the way hearing aids are sold. Since starting our journey in 2012, we have helped over 100,000 customers get on the path to better hearing. Our team has grown to over 1,000 people, with 8 international locations in Miami, ...