Digital Marketing Executive
- Yangpoo Marketing
- 1 to 3 Yrs
- Mumbai
- 5 years ago
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Job Description
About Us
Yangpoo Executive Education is a premium Edutechcompany, works closely with Students, Parents, Educational Groups, Corporates, and Government. We help individual students and corporates to identify their needs, learning goals and offer them the best-suited academic and non-academic management programs from leading Colleges and Universities as classroom and online modules.
Position: Digital Marketing Executive
Job Summary
Digital Marketing Executive will be responsible for developing and executing the company's online marketing strategy. The ideal candidate is well-rounded: analytical, and metrics-driven.
Responsibilities and Duties
Job Responsibilities - (SEM + Social Media + online campaigns) :
- Plan and execute affiliate, marketing database, email, social media and display advertising campaigns. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Identify trends and insights, and optimize spend and performance based on the insights. Plan, execute and measure experiments and conversion tests.
- To create campaigns that deeply integrate with our products.
Required Experience, Skills and Qualifications
- Should have 1-3 years of experience in digital marketing.
- Demonstrable experience leading and managing SEM, affiliate marketing, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage & convert.
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Graduate/PG Degree. Strong Analytical bent of mind preferred.
- Exposure to website analytics tools (e.g., Google Analytics, Kissmetrics etc)
- Experience in setting up and optimizing Google Adwords, Facebook, Display media, affiliate marketing campaigns
- Strong analytical skills and data-driven thinking
- Should have Good writing & communication skills
Employement Category:
Employement Type: Full timeIndustry: Education / Training
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Executive
Contact Details:
Company: Yangpoo MarketingLocation(s): Mumbai
Yangpoo Marketing
Yangpoo – Executive Education is a boutique marketing, education counselling and mentoring company which works closely with Students, Parents, Educational Groups, Corporates, and Government. We help individual students and corporates to identify their needs, learning goals and offer them th...
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