Job Description
Position: Digital Marketing Executive
Responsible to:
Plan and Implement digital marketing activities across a range of channels. Focus on cross platform digital advertising, e - marketing.
We are very excited to be in the position to recruit a Digital Marketing Executive to join our growing Digital department. Within this role you will have the opportunity to work within a fast paced, creative and fun working environment!
You will also be provided the opportunity to develop your career and progress within
the company as well as the opportunity to make a major impact on a fast growing business
.
Main Duties and Responsibilities:
Plan and execute all web, email, social media platforms and work manage all digital campaigns.
Contribute and then oversee the social media strategy for clients, Including the development and management of engaging content , which will be evidenced in the weekly & monthly reporting of all activity.
Develop and manage digital marketing campaigns.
Coordinate and take responsibility for planning and budgetary control of all digital Marketing activity.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Including financial reporting of campaign spend against budgets.
Identify trends and insights, optimizing campaign spend and performance based on the insights
An innate grasp of commercial value and ability to measure the success or failure of a project.
Contribute ideas to continually review and assess processes and performance
A dedication to the discovery and utilization of the latest tools & techniques in digital marketing
An 'always - be testing' mentality with a focus on continuous improvement and optimization
Strong knowledge of Google Analytics and other analytical tools, identifying key metrics and using these to inform future campaign strategy
Undertake competitor and market analysis to gather opportunities and inform strategic direction
Manage and optimize social advertising across multiple platforms whilst keeping a close eye on budgets.
Champion digital across the business to drive forward digitalisation of our brand & our corporate profile.
Essential Criteria:
At least 1 year experience in a similar role within a fast paced industry, preferably advertising
Demonstrable previous experience of creating and executing social media marketing campaigns and online PR
Ability to work as part of a team & autonomously
Excellent organisational skills and the ability to prioritise own workload
Superb understanding of organic search and the wider digital environment
Problem solving skills, including the ability to manage conflicting work demands
Able to work under pressure and meet short deadlines
Must be very hands on with a highly proactive and positive 'can do' attitude
Perks and Benefits
Negotiable basis interview resultsKeyskills: online marketing officer digital marketing executive Digital Advertising social media marketing manager search engine optimization officer Advertising Agency digital marketing officer
Firefly is a Creative Advertising Agency. The company works on one objectiive - Client wants results & that's what we offer.