Acquisition Marketing Manager, Gurugram @ Creative Hands

Job Description

Hi,
Work location - Gurugram, Sector 49
Marketing Team is looking for a hire who is passionate about

• Online advertising, digital marketing, creating and building high impact campaigns
• Enabling small businesses to be more successful.

In this role you will:-

1. Help drive the marketing strategy, develop audience-targeted campaigns, and partner cross- functionally to successfully execute acquisition plans.
2. Create new channels for inbound leads/ Engagement through Content Distribution among various channels
3. Conduct customer advocacy case studies and success stories/ Collaterals /Testimonials
4. Build Knowledge Resources for lead acquisitions

Responsibilities :-
Marketing Programs:

1. Drive the strategy, development, and execution of campaigns, creating a highly effective and targeted approach to help new customer acquisition growth.
2. Create annual and quarterly marketing plans and targets for this segment to focus on new acquisition and accelerate existing opportunities.
3. Present regularly on program performance and success.

Cross-functional collaboration:

1. Partner effectively with cross-functional teams, including Channels, Campaigns, Marketing Ops, and Content teams to create segment optimized campaigns.
2. Partner with sales to monitor lead flow and to optimize the impact of marketing activities.

Project management and new initiatives:-

1. Track demand generation goals to increase marketing-sourced revenue, track performance, and proactively identify opportunities for growth.

Affiliates program:

1. Create and own the strategy, development, budget, and execution of the affiliates programs to drive ROI positive acquisition growth.
2. Manage the day-to-day of the affiliate program to hit monthly growth targets.
3. Onboard new partners

Additional Information
Must-Have:-

• a proven track record of scaling campaigns, an impact on the business, and hitting growth and ROI targets.
• a startup attitude and problem-solving, strategic, and analytical skills. Ability to roll out complex, data-driven marketing campaigns.
• managing affiliate marketing programs and an expert negotiator, who can work creatively and nimbly to achieve goals.
• track record of delivering improvements in Return on Ad-Spend (ROAS), Lead acquisition costs (LAC) across digital marketing channels and campaigns.

Please call Varsha 7200847*** for more info.
Thanks, Varsha 7200847*** ,

Employement Category:

Employement Type: Full time
Industry: BPO / Call Center
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Acquisition Marketing Manager, Gurugram

Contact Details:

Company: Creative Hands
Location(s): Noida, Gurugram

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