Marketing Communication
- Freelancer Tabriz
- 3 to 8 Yrs
- Multi-City, India
- 4 years ago
- Email to a friend
- Report this job
Job Description
The marketing communications manager is typically responsible for:
- Creating and implementing plans to increase market share
- Commissioning or conducting market research
- Overseeing market data analysis and evaluation
- Developing pricing and budgeting strategies
- Collaborating with cross-functional teams from creative, IT and production to product marketing and legal to produce effective promotional materials
- Coordinating with and managing agency partners
- Creating marketing presentations for stakeholders
- Obtaining necessary consent and providing final approval on all marketing collateral, products and promotions
- Developing schedules and maintaining deadlines
In some organizations, the marketing communications manager might also be heavily involved with projects relating to search engine optimization, website updates, social media and email automation.
Professional experience and skills
To be a marketing communications manager, you must have a marketing or advertising background. Employers often require at least three years of experience. Some hiring managers also prefer candidates with MBA degrees.
The most essential prerequisites are strong analytical and communication skills. Marketing communications managers are in charge of both traditional and digital marketing communications processes. To lead effective campaigns, these managers not only need to be able to analyze marketing trends, but they also need to make cost-saving decisions for production.
Successful marketing doesn't happen unless marketing communication managers clearly convey their concepts to creative and production teams, as well as agency partners and stakeholders. The ability to communicate effectively is especially important when MarCom managers serve as active creative directors or content providers on projects.
Employement Category:
Employement Type: Full timeIndustry: Logistics / Courier / Transportation
Role Category: Market Research (MR)
Functional Area: Not Applicable
Role/Responsibilies: Marketing Communication
Contact Details:
Company: Freelancer SantanuLocation(s): Multiple Cities, India
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