Job Description
About us :
eClerx provides business process management, automation and analytics services to a number of Fortune 2000 enterprises, including some of the world's leading financial services, communications, retail, fashion, media & entertainment, manufacturing, travel & leisure, and technology companies. Incorporated in 2000, eClerx is today traded on both the Bombay and National Stock Exchanges of India. The firm employs 13,000 people across Australia, Canada, Germany, India, Italy, Netherlands, Philippines, Singapore, Thailand, UK, and the USA.
@ https://eclerx.com/
An ideal candidate for this role would be one with hands on technical experience on Salesforce Marketing Cloud platform.
As part of this role, you will:
- Plan, build, test, project & stakeholder management) for Marketing Technology Stack (including SFMC, braze, Vibes etc) and lead all innovation on the platform to drive specific business and customer KPIs
SFMC
- Be accountable for building integrations with internal and external apps on the platform
- Work closely with data engineering team to build data integrations scalable into and out of the platform
- Leverage on Salesforce Marketing Cloud tools and scripting language to deliver scalable, responsive, best in class email templates with highly dynamic and personalized content
- Manage Automations in Salesforce Marketing Cloud to ensure that all schedules are executed correctly and debug any failures
- Build responsive web cloud pages for use cases such as landing pages, survey forms and campaign products
- Be responsible for creating a robust testing process prior to releasing new features/scripts and fixing bugs/fine-tuning features continuously
- Monitor data streams for latency and quality issues
Braze
- Setup Braze platform with necessary data pipelines and tracking, in collaboration with app/data engineering team, in order to send push notification, in app messages etc
- Set up Braze integrations with other Martech systems (eg SFMC, vibes) to orchestrate communications across email, push notifications etc
- Build Braze powered in app gamification experiences via html, css and javascript bridge to fetch data from different databases via APIs
Key KPIs:
- Ensure operational hygiene across all systems
- Successful short-term and medium-term feature deliveries with minimal critical bugs.
- Scaling up share of mobile channel as a proportion of total revenue with personalized push notifications, in app messages etc
- Scale up in-app gamification experiences, that is aligned to the business strategy to drive repeat app visits
Desired Skills and Experience:
- 5+ years of hands on experience working on Salesforce Marketing cloud + Braze preferably or any other marketing automation platform
- Computer engineer and/or hands on experience writing code in HTML, CSS, SQL and Javascript/AMPScript/Similar scripting language for any other Marketing automation platform
- Extensive knowledge of Marketing Cloud functionalities including AMPscript, Email Studio, Automation Studio, Journey Builder, Cloud Pages, Contact Builder and Content Builder.
- Experience building applications and innovative email templates on the platform that drive business KPIs
- Fundamentally curious and always tinkering and exploring new tech
Interested candidates can share their CV on fa*************c@ec***x.com
Notice period :- immediate to 30 Days
Job Classification
Industry: IT Services & Consulting
Functional Area: Role Category: Digital Marketing
Role: Digital Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate
Post Graduation: Any Postgraduate
Doctorate: Doctorate Not Required, Any Doctorate
Contact Details:
Company: eClerx
Location(s): Mohali, Chandigarh
Keyskills:
salesforce marketing cloud
Marketing Automation
braze
Sfmc
Marketing Cloud