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Digital Marketing Executive @ Roche International

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 Digital Marketing Executive

Job Description

Job Responsibilities:

  • Create and manage marketing campaigns for the Group, which includes verticals like Car sales, Workshop & Insurance Claims, Rental & Leasing, Insurance Sales & Vehicle Financing
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors
  • To liase with the various verticals to help them create suitable marketing campaigns to increase sales
  • Responsible for the creation of marketing collaterals for the Group
  • To manage the Group's Facebook page & Website, and the creation of content
  • Responsible for increasing overall branding and awareness of the Group
  • Other duties as assigned

Employement Category:

Employement Type: Full time
Industry: Automobile / Auto Ancillaries
Role Category: Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Executive

Contact Details:

Company: Roche International
Location(s): Mumbai

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Keyskills:   email marketing brand marketing online campaign management web analytics social media marketing seo idea generation partnership management

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₹ 1.0 - 3.0 Lakh/Yr

Roche International

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