The Data Analytics SAN will work with onsite data science team to co-develop the various data products and expedite
their delivery for business.
Digital Path to Purchase: Model all the touch points that lead to a successful product conversion to predict optimal
number of touches across media tactics and frequency of those touches. This data can then be used by media team to
drive optimization with media activation
Temporal Market Basket Analysis (first-time buyer signals): Refers to purchase signals that identify first-time brand for
increasing brand revenue, market share and increase media effectiveness
Keyskills: data analytics marketing analytics data analyst
Leading recruitment firm with forte in BFSI sector. Acura solutions is a recruitment firm that specialises in banking recruitments. We love recuitments, and we are looking for banking PROFFESIONALS and EX-PROFFESIONALS with a PASSION to be successful in life by working full time with us. We wil...