Role:
Code and make responsive newsletters as per the designs provided by the designers or
use readymade templates to customize as per needs.
Translation of the UI/UX design to actual code that will produce visual elements of the
application. Responsible for implementing what users see and interact with within
campaigns landing and exit pages
Collaborate with back-end developers and web designers to improve usability.
Develop/modify email templates and existing campaigns.
Contribute to the continued modernization and evolution of the brand.
Apply the best practices in email development, email compliance regulations, and
accessibility. Set up, test, and launch complex email campaigns with dynamic content, and
SMS messaging.
Execute email campaigns with a heavy emphasis on customer segmentation, testing
protocol, and technical execution. Ensure identical rendering across browsers, ESPs, and
devices. Troubleshoot HTML, CSS, and other performance issues.
Needs to understand consumer journey and be able to create personalise plan by using
tools like Ad Studio, Email Studio, Journey Builder, Automation Studio, and Interaction
Studio.
Proactively work with teammates to improve processes and work methods for greater
efficiency.
Perform coding and database maintenance tasks as required.
Experience:
Relevant email development work experience.
Advanced knowledge and understanding of HTML/CSS.
Knowledge of Interaction Studio, sitemap creation, web campaign configuration, segment
creation.
Proficient in responsive email design and front-end development.
Experience with JavaScript, Adobe Creative Suite, Acoustic is added advantage.
Knowledgeable of email compliance regulations.
Familiarity with email marketing and marketing automation technology.
Broad understanding of online content and metadata strategies.
Knowledge of Adobe Photoshop to edit digital images
Strong problem-solving skills. Effective oral and written communication with work teams
and other resources to accomplish goals. Excellent interpersonal and
Keyskills: salesforce marketing cloud api javascript css html email marketing salesforce interaction studio ampscript sfmc