Brand Marketing Manager
- Talent Corner
- 5 to 8 Yrs
- Mumbai
- 2 years ago
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Job Description
Responsibilities:
- Develop and implement a successful social media and community management strategy on major platforms, including LinkedIn, Twitter, Facebook, YouTube, BlogSpot, Pinterest, MailChimp, etc.
- Stay updated on the latest Google algorithms, Google Analytics, and Google AdWords to ensure effective marketing strategies.
- Plan and execute web, SEO/SEM, Pay Per Click (PPC) marketing, email, social media, and display advertising campaigns.
- Possess a strong working knowledge of the overall digital marketing mix, including email marketing, SEO, PPC, content marketing, social media marketing, and affiliate marketing.
- Manage and oversee digital marketing campaigns, ensuring their successful execution.
- Take charge of the redesign of the company website to improve its performance and user experience.
- Develop and execute content strategies in line with SEO goals.
- Create and edit engaging online content, including clickbait, forums, videos, graphics, and blogs, while monitoring and analyzing their performance.
Requirements:
- Minimum of 2-8 years of relevant work experience, with 4-5 years of core experience in digital strategy and planning across digital platforms.
- Strong expertise in marketing strategy, planning, and execution.
- Proven working experience in public relations.
- Ability to leverage existing media relationships and establish new contacts within the business and industry media.
- Manage media inquiries and interview requests effectively.
- Create compelling content for press releases, byline articles, and keynote presentations.
- Monitor, analyze, and communicate PR results on a quarterly basis.
- Experience in handling marketing budgets and brand communication, including the development of brand creatives.
- Proficient in planning and executing a range of marketing events.
- Familiarity with planning marketing campaigns, developing collaterals, and promoting products and services through online and print media.
- Manage and coordinate all marketing, advertising, and promotional activities.
Key Areas:
- Digital Marketing
- Social Media Management: Content creation and daily posts.
- Public Relations (PR)
- Editorial and Press Releases
- Content Writing
- Blogger collaborations
- Pay Per Click (PPC) Advertising
- Media Buying and Planning Strategy
- SEO (Search Engine Optimization)
- Google AdWords
- Advertising
- Creative Development
- Brand Strategy
Employement Category:
Employement Type: Full timeIndustry: Manufacturing
Role Category: Public Relations (PR)Marketing / Communication
Functional Area: Not Applicable
Role/Responsibilies: Brand Marketing Manager
Contact Details:
Company: Talent CornerLocation(s): Mumbai
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Keyskills: brand marketing content writing digital marketing media planning blog writing google adwords seo analysis brand advertising social media marketing public relations
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