Job Description
A Position Overview
Position Title
Circle Head-Axis Bank Branch Banking
Department
AXIS Bank Branch Banking
Level/ Band
VP
Role Summary:
To manage sales and business objective of the zone/ cluster, meeting or exceeding key targets
To ensure achievement of sales targets, optimal market coverage, realize any market segment objectives and ensure optimal market penetration in any specified segments.
To plan resource allocation and be responsible for financial viability of the zone.
To effectively lead and manage his sales team by providing them with ongoing coaching
To ensure that the sale behavior, sales ethics and sales practices of the sales team comply with company standards and regulations
To closely work with the channel head to design sales strategies and initiatives that will cause improvement of sales performance across business.
B Organizational Relationships
Reports To
SVP AXIS channel
Supervises
Zonal Manager State Head/ Area Manager
C Job Dimensions
Geographic Area Covered
Zone/ Cluster
Internal Stakeholders
Training
Product Management
Branch Operations
Legal & Compliance
Distribution Operations
External
Channel Partner
D Key Result Areas
The role is to deliver sales growth in the banc-assurance space involving in key markets managed by the job holder.
- Involves, managing all aspects of Sales & Distribution; delivering on sales numbers as agreed
- Exceed customer expectations (both for the distributor & end customer) and service standards
- Implement business strategies to maximize profitability of Choice and provide guidance to the channel to build sustainable insurance sales models in the regions
- Needs to drive the company's sales strategy through State Managers/ Cluster Area Managers across designated region under purview, by translating the strategic plan into specific actionable
- Ensure all business expenses and employee costs are within budgets as approved by the Board and in line with the desired Cost Income ratios for the region
- Needs to constantly source, develop and grow distributor relationships in a highly competitive market. These Markets & Distributors are under different stages of development with different customer expectations and hence, it is critical to develop & implement creative and innovative local/regional level business development initiatives to support sales growth.
Organization Process
Key Contributions
Strategic Business Development
The role holder will lead the Zone sales growth in AXIS bank relationship and shall be assigned the Zone Targets for the bank. He shall have the overall responsibility for planning and establishing the Zonal sales team to support the partnerships distribution strategy and for leading the zone sales planning and implementation of that strategy.
It involves, managing all aspects of Sales & Distribution; delivering on sales numbers as per rolled out plan; exceed customer expectations (both for the partner & end customer) and service standards; implement business strategies to maximize profitability and provide guidance to the channel to build sustainable insurance sales models in the Zone.
The job holder needs to drive the company's sales strategy through State Managers/Cluster Area Managers by translating the strategic plan into specific actionable in alignment with channel heads direction.
Ensure all business expenses and employee costs are within budgets as approved by the Board and in line with the desired Cost Income ratios for the region.
The job holder needs to constantly source, develop and grow channels relationships in a highly competitive market.
Business Development
Achieve pre-set business targets on ANP, case count, active branch, active sales staff and various KPIs for the Zone for Branch Banking
To achieve branch & SP/RM Activation Targets
Ability to set high standards for self. Continuously improve own performance and meet or exceed objectives
Provide support to State Managers/ Cluster Area Managers
To establish and build up solid healthy relationship and rapport with the senior management of the allocated Bank Branches to generate sales and achieve targets
To Plan sales structures, recruitment and training requirements
To establish appropriate systems and processes at the Zonal level
To develop, agree and implement short term and long term plans to achieve sales volumes and desired product mix as set out in the business plans and financial models of the Bank partner
Team Management
Monitor the sales momentum on sales staff and branch level. Provide targeted coaching to uplift sales productivity.
Conduct regular reviews of the Sales Teams and design their Development Plans accordingly
Lead by example in all spheres and direction setting
Review and track the growth of managers to ensure that they achieve their individual budget
Maintain utmost levels of responsiveness to requirements from Channel Partner and National Branch Banking Head
To develop and operate cost effective yet motivating reward and remuneration structures for sales personnel
To ensure high levels of retention, productivity and persistency
Develops networks and builds alliances with wide range of stakeholders to facilitate win-win situations
Leveraging existing relationships well and is mature in creating strong personal rapport and build long lasting relationship
Ensure Compliance
Ensure compliance to internal sales process & other compliance standards
Should be process & product champion who can share best practices & knowledge within the team
Ensures adherence to policies and procedures to cultivate a compliance culture in the team
Maintain and observe Companys internal control standards, implement and observe the Companys Compliance Policy, including the timely implementation of recommendations made by internal/external auditors and external regulators. Foster a compliance culture and implement the Compliance Policy by managing compliance risk and optimizing relations with regulators
MIS & Reporting
Maintain required trackers & reports to be submitted to various stakeholders
Conduct Business Analytics and take corrective measures
Risk
Own-up the risk of the function by developing a risk aware culture through participation in measurement, analysis and mitigation of risks associated with the respective function. This includes development of risk response processes, participation in contingency and business continuity programs and reporting of emerging risks with potential impacts. Also respond to risks highlighted by employees through formal / informal mechanisms and advice on various risk management issues within the organization and provide feedback. Participate in implementing risk mitigation plan through optimum resource allocation, monitoring and reporting on status.
E Skills Required
Technical
Product/Subject matter expertise
Team Management skills
Mentoring skills
Business perspective & planning
Performance Management skills
Finance / Insurance industry awareness
Interviewing skills
Self management
Problem solving skills
Peer level co-ordination and influencing skills
Keyskills: sales insurance sales bancassurance