Own the product Life cycle: Manage the life cycle of a product portfolio, measured in terms of customer feedback and defined business outcomes.
Drive Go-to-Market Strategy: Collaborate across various internal stakeholders involved in successfully bringing your product to market, including technology and data analytics.
Envision a product roadmap: Create the roadmap to nurture a product from conception through design and into usage and adoption of the defined customer segment.
Enhance the product portfolio: Identify actionable gaps in our current offerings and develop solutions that meet the customer expectations
Drive Go-to-Market Strategy: Collaborate across various internal stakeholders involved in successfully bringing your product to market, including technology and data analytics.
Envision a product roadmap: Create the roadmap to nurture a product from conception through design and into usage and adoption of the defined customer segment.
Key Qualifications & Skills
Educational Qualification: MBA/PGDM or Graduates with relevant work experience in the area of product management.
Excellent Communicator: Strong communication (both oral and written) and negotiation skills and ability to articulate own point of view
Synergize with Team: Willingness to work with the distribution team for on-ground support and deliver enablers as required
Ideate: Evaluative mind-set in appraising new product ideas and strategize appropriate go-to market plans
Customer Focus: Conceptual understanding of consumer behaviour, market research, go-to-market strategy
Few Success Factors
Analytical Mindset
Orientation to leverage technology
Collaboration with cross-functional teams
Gap identification in existing offerings
Customer focus & understanding
Market focus to develop new products
About the Business group
ICICI Bank Retail Banking Group serves customer segments consisting of individuals, proprietors, government, and retail institutions. With over 5,700 branches across the country, our relationship team is dedicated to serving customer needs with a 360-degree approach. ICICI Bank has a unique bouquet of digital solutions covering the diverse banking needs of customers. To facilitate a seamless customer banking experience, we have adopted the ICICI Stack approach. It covers a complete range of banking services from bank accounts, payments, banking transactions and credit cards to personal, mortgage, vehicle loans, and business & institutional solutions.
FAQs
Is understanding of banking required to apply for this role
Banking knowledge is not a necessary condition to apply for the role. An orientation to understand customer behaviour and preferences, an orientation to analyse market trends, and design thinking are critical for the role. We welcome applicants from any industry to apply. While a hands-on in product domain would be a welcome skill, we are equally open to consider applicants who are well versed with the various aspects of product life cycle and are passionate to ideate, create and execute solutions that are one of its kind.
Is banking experience a necessity for this role
Certainly not. We are welcoming diverse minds with a knack for creating products and solutions that affect customers positively. Nevertheless, the obsession with creating a delightful customer experience is a necessity.
Can a fresher apply for the role of product manager
MBAs and Chartered Accountants with 1 to 7 years of experience can apply for the role. We are open to consider fresh applicants as well.
Will experiences other than product management be considered
We evaluate our applicants experience and skills holistically. We do not discount any experience that meets our passion to create customer-centric products. An orientation to understand customer behaviour and preferences, an orientation to analyse market trends, and design thinking are critical for the role.
Are there any key pillars around which products are built at ICICI Bank
In our effort to be the bank of choice amongst our customers, we continuously refine our product and service offerings. The process includes, but is not limited to, the following key pillars:
What are some examples of retail products offered by ICICI Bank
We offer a wide array of innovative products to redefine banking convenience. With our expertise, we ensure our customers wealth is protected and nurtured at the same time. Some of our retail offerings are Foreign Exchange Services, Credit Cards, Savings Accounts, and Loans etc.
Keyskills: sales market research marketing product development product management
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