Country Brand Manager - Mumbai - Pfizer - 4 to
- Pfizer
- 4 - 8 years
- Mumbai
- 1 month ago
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Job Description
Brand Management for portfolio
Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL.
Manages a sub-segment of the category.
Owns the budget and execution of programs part of the tactical plan.
Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities:
Provide local insights and brand feedback to Brand Lead / Category Lead
Lead Cross Functional Team to drive brand/portfolio objectives
Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives
Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc. )
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
Develop country brand Plan and influence sales targets and brand AP allocations with Marketing and Sales Leads
Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability
Develop country Op Plan and influence sales targets and brand AP allocations (with CM/BU Lead and Mktg. Lead)
Long-range forecasting (with the leadership team)
Revenue adjustments, as needed (with the leadership team)
Develop promotional meetings strategy and drive execution
Validate brand-specific messages, design training (w/medical, regulatory)
Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable
Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal
Campaign Development: Select best fitting modules for country needs
Promo Meetings: Manage compliance review of materials Product Complexity Participates in Launch Strategies
Designs and participates in growth product strategies
Designs and drives strategies for foundational products Digital initiatives
Collaborate with other markets to leverage on the existing digital tools explore possibility of localizing it
Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects
communication to the existing customers
communication to the existing customers
Utilize improvise the usage of digital tools to be able to have market insights integrate it in the business strategy Organizational Relationships
Works closely with the CBL in a player coach working relationship.
Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI.
Qualifications Experience : 4-8 years of Brand management experience in Pharma industry MBA Required
Job Classification
Industry: Pharmaceutical & Life SciencesFunctional Area / Department: Marketing & Communication,
Role Category: Marketing
Role: Head - Marketing
Employement Type: Full time
Contact Details:
Company: PfizerLocation(s): Mumbai
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Keyskills: Usage Brand planning Sales Brand management Diagnostics Pharma Legal Market research digital strategy Business strategy
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Pfizer
Pfizer careers are like no other. In our culture of individual ownership, we believe in our ability to improve future healthcare, and potential to transform millions of lives. We re looking for new talent to join our global community, to unearth new innovative therapies that make the world a he...
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