General Manager - Marketing & Public Relations
- Brigade Group
- 15 to 20 Yrs
- Delhi, NCR
- 11 months ago
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Job Description
GM Marketing and Public Relations (INDIA)
POSITION SUMMARY:
- Create and implement a comprehensive strategic marketing and communications plan to further Co's mission and strategic plan and to increase awareness of its programs and policy work.
- Work collaboratively to convey Co's value proposition by guiding and executing communications and marketing strategies.
- Lead efforts to provide ongoing information to OAR members and the public on key emerging issues facing the real estate industry.
- Manage Co's varied and integrated communications channels including web, email, social media, public and media relations, and marketing collateral.
- Responsible for supporting the CMO in marketing's strategies in developing and strengthening the Company's brand, driving sales and maintaining the Company's competitive intelligence.
- You will contribute to the management of the marketing team and will see through the completion of events.
- You will lead the implementation of the marketing strategy to support the company's objectives.
ESSENTIAL DUTIES:
Marketing:
- Participates in strategic planning with the CMO
- Responsible for project management, deadlines, resources and budgets
- Implements marketing strategies, tactics and programs by planning and facilitating activities to deliver meaningful results
- Ensures that marketing activities align with brand strategy, identify and realize cost-saving opportunities
- Assess and resolve problems that may arise during the mandate
- Applies appropriate and analytical measures in the preparation of standard reports to measure the effectiveness of programs
- Taking advantage of opportunities for a partnership solution
- Manages the activities of direct subordinates in order to ensure the timely achievement of departmental objectives, following regulatory policies, standard business procedures and practices
- Develop and implement marketing and communications plans for all Co's courses, events, programs, and initiatives
- Education classes/webinars
- Write creative briefs for graphic design needs and work collaboratively with freelance contractors
- Implement sponsor marketing agreements on web and in email communications
- Oversee Co's brand standards ensuring all communications follow Co's brand and style guidelines
Member Communications :
- Develop, implement, and evaluate annual strategic marketing and communications plan
- Generate content for and maintain website
- Create email communications (monthly e-News, Quorum Call, education marketing, etc.)
- Continuously measure the effectiveness of all communications activities
- Drive social media engagement (Facebook, Twitter, YouTube) through comprehensive digital and social media strategies
- Direct video production by Multimedia & Technology Manager
Editorial :
- Research and write content for web, email communications, and print (as needed)
Executive Communications :
- Write monthly Co's talking points for elected volunteer leaders and staff
- Prepare President's state reports and idea exchange contributions
- Prepare materials for association governance including presentations to Executive
Committee and Board of Directors :
- Prepare other reports and presentations for CMO, CEO, Senior Staff, and member leadership as needed
- Quarterly communications metrics report
- Coordinate completion of annual core standards certification for all areas related to communications
- Train spokespeople
Media Relations:
- Direct the Co's media relations program
- Research, prepare, and distribute press releases to promote statewide market conditions and notable achievements (Awards, Appointments, Foundation grants, etc.)
- Prioritize media opportunities and pitch stories, write opinions, etc.
- Prepare talking points for interviews
- Cultivate and maintain proactive relationships with key media representatives across India
- Develop crisis communication plans and messaging
- Field questions and coordinate responses and sources for interviews and background Research
- Conduct member surveys to analyze communications needs and adjust strategies accordingly
- Monitor industry related news via print, web, and social media sources
Budgeting & Planning :
- Serve as staff liaison in development of annual strategic plan
- Develop and manage communications budget according to annual strategic and business plans Management
- Supervise and lead Education & Communications Coordinator
Leadership :
- Establish and maintain positive working relationships with local Association Executives as liaison for communications and public relations
- Attend all Executive Committee meetings to report on communications
- Attend meetings for personal professional development (e.g.
- Association Executives Institute, Communications Directors Retreat, local industry events)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
Employement Category:
Employement Type: Full timeIndustry: Recruitment Services
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: General Manager - Marketing & Public Relations
Contact Details:
Company: Perfect PlacerLocation(s): Delhi, NCR
Keyskills: board of directors social media brand strategy talking points press releases graphic design media relations
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