- Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
- Stay current on market trends and competitive activity
- Establish and maintain brand budgets
- Define and manage the brand communication strategy using a variety of media
- Own the development and messaging of the brand narrative
- Create, execute, and manage marketing programs and campaigns
- Communicate our brand personality internally and align company around foundational ideas
- Lead marketing team members through campaigns
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
Keyskills: marketing advertising brand management market research sales brand personality marketing programs brand communication market trends it brand research strategy messaging communication Brand Perception
Microsoft’s Customer Service and Support (CSS) organization supports over 170 Microsoft products, which range from the Consumer to Enterprise customer segments. This includes technical products from Developer Support and Enterprise Platform Support to Enterprise Messaging Support and Enterpri...