Functional skillsets
Strong functional and end-to-end solutioning experience in real time and batch campaign management (across data sourcing, plan, design, execute, fulfil and measure)
Data source integration and event sourcing
Targeting and segmentation
Campaign and offer eligibility and prioritization
Channel integration and delivery
Closed loop analysis and fulfilment initiation
Request and approval process for the new campaigns/offers
Work with Clients to assess requirements
Configure & Design Adobe Campaign to meet customer business needs by understanding their database architecture and setting-up ETL and data-flows
Configure the Adobe Campaign solution to customers requirement including Campaigns set-ups, building web pages using Scripting
Technical skillsets
Adobe Campaign. This should be based on hybrid solutions comprising both on-premise and cloud components Adobe Analytics (good to have)
Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
Knowledge of HTML DOM manipulation and page load events a plus
Keyskills: Adobe campaign classic Html Adobe Campaign
Tech Mahindra is part of the US $15.4 billion Mahindra Group and is a leading global systems integrator and business transformation consulting organization, focused primarily on the telecommunications industry. Tech Mahindra helps companies innovate and transform by leveraging its unique insight...