Responsibilities:
- creating promotional information to drive business
- coordinating multiple channels of marketing strategies
- managing budgets for marketing campaigns
- testing new marketing opportunities
- building relationships with media outlets
- directing social media strategies
- evaluating performances of marketing campaigns
- troubleshooting marketing campaigns that are not performing well
- monitoring and improving SEO
- managing employees and third-party vendors
- addressing customer service problems
- coming up with new ways to promote new products
- educating employees about industry marketing trends
- analyzing customer feedback from social media platforms
- analyzing advertising returns and reporting to upper management
Duties