Brand Development and Strategy: Collaborate with cross-functional teams to create, refine, and implement comprehensive brand strategies that align with the companys vision and market needs. Lead the development of brand positioning and messaging, ensuring it is clear, compelling, and consistent across all platforms. Conduct competitive analysis and market research to inform brand strategy and identify opportunities for differentiation. Creative Direction and Leadership: Lead the creative direction for all brand-related initiatives, ensuring cohesive and impactful messaging, visuals, and storytelling across digital, print, and event channels. Inspire, guide, and manage a team of designers, writers, and creative professionals to produce high-quality, innovative work that meets business goals. Provide hands-on support in the creation of design elements, copywriting, and other creative tasks when necessary. Ensure all creative outputs are aligned with brand guidelines and deliver a consistent, premium experience. Go-to-Market (GTM) Strategy Execution: Collaborate with marketing, product, and sales teams to create and execute GTM campaigns that elevate the brand and generate demand. Lead the creative execution of GTM strategies, ensuring effective brand storytelling across multiple channels. Monitor and analyze the performance of GTM initiatives, using data-driven insights to optimize creative efforts and campaign outcomes. Client Collaboration and Engagement: Serve as the primary brand ambassador, working closely with clients to understand their needs and deliver tailored creative solutions that meet their business objectives. Present and pitch creative concepts to clients, incorporating their feedback to ensure final deliverables align with their vision. Plan and execute creative campaigns Foster strong client relationships, ensuring satisfaction and ongoing engagement with our brand and creative services.,
Employement Category:
Employement Type: Full time Industry: Others Role Category: Finance / Accounts / Tax Functional Area: Not Specified Role/Responsibilies: Brand and Creative Lead Job in Infosys at All