Performance Marketing Manager - International
- Apartment
- 3 - 8 years
- Noida, Gurugram
- 1 month ago
- Email to a friend
- Report this job
Job Description
Key Responsibilities:-
Campaign Strategy and Management
- Develop and execute SEM strategies to increase online visibility, booking conversions, and brand recognition in US, UK, and LATAM.
- Collaborate with Head of Digital Marketing to align SEM campaigns with business goals and regional objectives.
- Conduct market research to understand travel behavior, booking patterns, and seasonal trends in target geographies.
Keyword Research and Targeting
- Perform extensive keyword research specific to the hospitality sector and each regional market.
- Optimize keyword targeting and bidding strategies to maximize ROI, ensuring optimal ad placements and cost-per-click (CPC).
Ad Creation and Optimization
- Craft compelling, localized ad copy that resonates with target audiences, emphasizing Oyos unique value proposition.
- Continuously A/B test ad copy, landing pages, and extensions to improve ad quality scores, CTR, and conversion rates.
Performance Analysis and Reporting
- Monitor, analyze, and report on SEM campaign performance, focusing on KPIs such as CTR, CPC, ROAS, and booking conversions.
- Use data-driven insights to refine bidding strategies, adjust budget allocations, and enhance campaign effectiveness.
Collaboration with Cross-functional Teams
- Partner with SEO, content, and creative teams to ensure an integrated digital marketing strategy.
- Collaborate with web development team to ensure optimized landing pages and UX that align with SEM goals.
Budget Management
- Oversee and manage a substantial SEM budget, ensuring efficient allocation across geographies to maximize impact and adhere to budget constraints.
Stay Current with SEM Trends
- Keep updated on industry trends, emerging platforms, and new SEM tools for competitive advantage.
- Participate in regular training and development to maintain SEM best practices, especially within the hospitality industry.
Qualifications
- 3+ years of experience managing SEM campaigns.
- Proven track record in managing SEM campaigns in Domestic/international markets.
- Proficiency in SEM platforms like Google Ads and Microsoft Advertising; experience with Google Analytics and Google Tag Manager.
- Strong analytical skills with the ability to interpret complex data for actionable recommendations.
- Excellent communication skills and a collaborative approach to working with cross-functional teams.
Job Classification
Industry: Travel & TourismFunctional Area / Department: Marketing & Communication,
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time
Contact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: Google Meta Google My Business SEM Campaign Management Performance Marketing Google Marketing Google Analytics Budget Management ROI Growth Marketing SEO Ab Testing Growth Strategy
Similar positions
Apartment
OYO Apartments Investments LLP OYO Life is a strategic move into the home supply market to provide modern, functional, cozy and hassle free move-ins for long term rentals to the young Indian population so that they can concentrate upon things that really matter, while we take care of their accom...
Job Listings
We are in open beta version of website, please let us know if any issues, at: info(at)indigojobs.in