Digital Marketing Manager
- Head Start Hr Solution
- 3 to 8 Yrs
- Mumbai
- 5 years ago
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Job Description
Location-Mumbai, Mumbai Suburban
Salary -5.0 Lac to 15.0 LacAnnually
Job Timng -10:00 am - 7:00 pm, Total working days - 6 Days, weekly off Sunday
Education
Graduation degree mandatory
Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E.)mandatory
Master of Science (M.Sc.)/ Master of Technology (M.Tech.)mandatory
Experience
3 yrs to 10 yrs of experience as Digital Marketing Expert in Healthcare / Medicalor Advertising / Media / PR mandatory
Age - 29 - 40 yrs
Skills-html css Search Engine Optimization (SEO)Dynamic HTML SEO Tools HTML codes HTML4.0
Others
IIM is not mandatory - however candidate with IIM 1 yr work experience will also considered.
Engineering/Science background along with basic technical know how of Word press, HTML 5, PHP and other web technologies.
Lead SEO, SEM, CRM, Social Media, Retargeting and Marketing Automation and optimization to generate tangible growth patient base and revenue
Lead the digital marketing team to design, develop and implement strategies and tactics to customer base of Sabka Dentist.
Job Description
End to end ownership of digital marketing for Sabka Dentist.
Lead the digital marketing team to design, develop and implement strategies and tactics to customer base of Sabka Dentist.
Lead SEO, SEM, CRM, Social Media, Retargeting and Marketing Automation and optimization to generate tangible growth patient base and revenue.
Drive weekly, monthly, quarterly optimization tactics that consistently improve each channels' conversion and efficiencies.
Manage a pipeline for innovation across marketing channels, promotional offers and messaging, using A/B and multivariate tests to test hypotheses.
Partner with internal creative teams to develop integrated marketing messaging and creative execution.
Help drive marketing analytics on all campaign ad hoc analyses, which includes response tracking and campaign reporting
Drive marketing on various social media channels and be adept at facebook marketing, Instagram, adwords, afffiliate marketing, youtube, whatsapp marketing etc.
Campaign planning to define budget and ROI goals at various intervals (daily/monthly/quarterly etc.) and various dimensions (channels / geographies etc.)
Define and develop the digital marketing roadmap, approach, the choice of media and channels for Sabka Dentist across all Geographies.
Shape the digital marketing approach by working closely with important industry stakeholders Facebook, MMPs etc.
Hands-on experience on tools like Google Analytics, Google Data Studio, Hootsuite, Yoast, Mailing Systems like Mailchimp/SendinBlue/Constant Contact, SEM Rush, Ahrefs.
Engineering/Science background along with basic technical know how of Word press, HTML 5, PHP and other web technologies.
Hands-on experience with Marketing Automation and Integration tools like mailing systems, Experience of running digital marketing and customer acquisition/footfalls campaigns in the ecommerce/retail industry is preferable
Experience in running performance marketing campaigns delivering growth and ROI at scale
Expert in running Product catalog ads, Dynamic Ads, Re-engagement campaign
Solid knowledge of web and mobile attribution, online marketing tools, analytics platforms and best practices
Excellent analytical and campaign management skills
Ability to synthesize data, make data-driven decisions and balance that with the 'art' of media strategy
Strong communication (written and verbal) skills
Employement Category:
Employement Type: Full timeIndustry: Medical / Healthcare
Role Category: Internet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Digital Marketing Manager
Contact Details:
Company: Head Start HR SolutionLocation(s): Mumbai
Head Start Hr Solution
Company Description:hr it  Solutions  is a professional software services company offering high-quality solutions to businesses. It services the information technology requirements of companies. We have the knowledge to understand our customer’s problems, expertise to think of the be...
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