Senior Digital Marketing Executive - Hyderabad
- IndustryARC.com_x
- 4 - 8 years
- Hyderabad
- 5 years ago
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Job Description
Role Responsibilities
Work closely with marketing team and marketing technology resources to execute campaigns for generating traffic, Leads
Create and execute new and existing demand generation programs and tactics to drive leads that contribute to sales pipeline growth and revenue
Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of IndustryARC and generate demand for key solution areas
Define goals and measure effectiveness of all demand generation activitiestactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue
Plan, execute, and manage webinars and weekly demos
Plan, manage, and improve nurture and drip email programs
Manage development of demand generation assets with content and product marketing teams
Manage some vendor and partner relationships and budget for third party programs
Oversee the launch of media campaigns by coordinating with marketing, Research and sales departments. This includes authoring said communication that is brief and informative
Provide a strategic communication and marketing lens to ensure problems are being tackled in the correct and efficient manner
Oversee the delivery and execution process to ensure effective team communication and collaboration
Develop relationships with cross-functional teams to partner on projects with multiple stakeholders
Digital marketing and email campaign experience required
Contribute ideas for improving marketing standards and processes by introducing new ideas and best practices
Plan and execute all web, SEOSMO, marketing database, this includes email, social media and display advertising campaign
Identify trends and insights with recommendations to optimize spend and performance based on the insights
Monitor key web statistics and apply learnings to optimize campaigns
Monitor social media reports to identify opportunities to optimize activity
Desired Skills:
At least 4 years experience in digital Marketing
Should have been the catalyst in deriving the Marketing Strategies
Good knowledge of Search engine On page Off Page Optimization Task.
Good knowledge of Google Adwords, Adsense plaforms (prior usage experience is must)
Up-to-date with the latest trends and best practices in online marketing and measurement
An expert in specializing in Organic SEO and SMO
Maintains knowledge of the major search engine algorithm and ranking structure
Developing and optimizing meta tags keywords
Developing SEO standards for usability of design and coding for the website
Ethical on-page and off-page SEO techniques to get high rankings in major search engines
Job Classification
Industry: KPO, Research, AnalyticsFunctional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: Post Graduation Not Required
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required
Contact Details:
Company: IndustryARC.com_xLocation(s): Hyderabad
Keyskills: SMO Online marketing Social media Market intelligence Market research Healthcare Google AdWords SEO Digital marketing Product marketing
IndustryARC.com_x
IndustryARCwas started by a group of young, passionate professionals along with extensively experienced industry veterans across various business segments and focused expertise in the field of analytics, market research and consulting. Each professional has expertise in diverse fields like Healthcar...
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