Growth Manager - Bengaluru/Bangalore - Pocket @ Pocket Fm

Job Description

Responsibilities

• Lead user acquisition for one of the biggest genres on the Pocket FM platform
• Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships.
• Creating and implementing the growth plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term scaling and team expansion, as well as quick wins to achieve targets
• Ideate, test and scale new acquisition channels (Organic & Paid)
• Drive marketing decisions through quantitative results and AB testing, and qualitative research and customer insights
• Collaborate with internal teams like creative, product, tech and more, to drive growth

Qualifications

• 2+ Years of relevant work experience
• A desire to understand consumer behavior and mindset
• Comfortable working hands-on in a fast-paced start-up environment
• Curious about metrics, execution processes and keeping an eye out for details
• Strong use of analytics, user research, and business cases to drive decisions
• Experimentation mindset
• Passion for technology products built for scale

Job Classification

Education

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Rs 0 - 50K PM Rs 50K - 1 LPA Rs 1.0 - 1.5 LPA Rs 1.5 - 2.0 LPA Rs 2.0 - 2.5 LPA Rs 2.5 - 3.0 LPA Rs 3.0 - 3.5 LPA Rs 3.5 - 4.0 LPA Rs 4.0 - 4.5 LPA Rs 4.5 - 5.0 LPA Rs 5 - 6 LPA Rs 6 - 7 LPA Rs 7 - 8 LPA Rs 8 - 9 LPA Rs 9 - 10 LPA Rs 10 - 12 LPA Rs 12 - 14 LPA Rs 14 - 16 LPA Rs 16 - 18 LPA Rs 18 - 20 LPA Rs 20 - 22 LPA Rs 22 - 24 LPA Rs 24 - 26 LPA Rs 26 - 28 LPA Rs 28 - 30 LPA Rs 30 - 32 LPA Rs 32 - 34 LPA Rs 34 - 36 LPA Rs 36 - 38 LPA Rs 38 - 40 LPA Rs 40 - 42 LPA Rs 42 - 44 LPA Rs 44 - 46 LPA Rs 46 - 48 LPA Rs 48 - 50 LPA Rs 50 - 75 LPA Rs 75 Lakh - 1C PA Rs 1 Crore+ PA

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Keyskills:   strategic marketing Growth Marketing Growth Strategy