Assistant Manager - Digital Marketing Job in
- Swiggy
- 1 to 5 Yrs
- Other Karnataka
- 2 days ago
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Job Description
- Ways of working - Work from office (Bangalore). About Swiggy Swiggy is Indias leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500+ cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fueled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming Indias leading on-demand convenience platform today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. Role Brief: Team: Central Growth Marketing We are seeking an enthusiastic and motivated individual to join our team. In this role, you will be responsible for assisting in the planning and execution of digital marketing campaigns across various channels, including Facebook, Google, Affiliate, and Programmatic. The ideal candidate is passionate about digital marketing, possesses strong analytical skills, and has a keen eye for detail. Key Responsibilities: Campaign Planning: Collaborate with the marketing team to develop digital marketing strategies and campaign objectives. Assist in identifying target audiences and defining key performance indicators (KPIs) for each campaign. Conduct market research and competitive analysis to inform campaign planning and optimization. Campaign Operations: Set up and launch digital marketing campaigns on various platforms such as Facebook, Google, Affiliate networks, and Programmatic platforms. Monitor campaign performance, including impressions, clicks, conversions, and other relevant metrics. Regularly optimize campaigns based on performance data to ensure maximum effectiveness and ROI. Conduct A/B testing and provide actionable insights to improve campaign performance. In depth understanding of MMPs like Appsflyer, etc. Collaborate with creative teams to develop compelling ad copies, banners, and landing pages. Stay up to date with industry trends and emerging digital marketing channels. Data Analysis and Reporting: Analyze campaign data to identify trends, patterns, and opportunities for optimization. Prepare regular reports on campaign performance, providing insights and recommendations to stakeholders. Track and measure key metrics to assess the effectiveness of digital marketing initiatives. Use data visualization tools to present data in a clear and concise manner. Essential Skillsets: Strong understanding of digital marketing principles and best practices. Familiarity with advertising platforms such as Facebook Ads Manager, Google Ads, Affiliate networks, and Programmatic platforms. Proficiency in data analysis and reporting, using tools like Google Analytics or similar platforms. Excellent communication skills, both written and verbal. Strong attention to detail and ability to manage multiple tasks simultaneously. Analytical mindset with the ability to interpret complex data and draw actionable insights. Proficiency in Microsoft Excel or similar spreadsheet software. Basic knowledge of HTML, CSS, and web analytics is a plus. Qualifications: Bachelor's degree in Marketing, Advertising, or a related field. Prior experience or internships in digital marketing or related roles is preferred. Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus. We offer a work environment that encourages growth and learning. As an Entry Level Digital Marketing Executive, you will have the opportunity to develop your skills and gain hands-on experience in a dynamic and rapidly evolving field. If you are a self-starter with a passion for digital marketing and a desire to make a meaningful impact, we would love to hear from you. Join our team and help shape the future of our digital marketing efforts. ,
Employement Category:
Employement Type: Full timeIndustry: Internet / E-Commerce
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Assistant Manager - Digital Marketing Job in
Contact Details:
Company: SwiggyLocation(s): Other Karnataka
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Keyskills: Digital Marketing Campaign Planning Market Research Data Analysis Reporting Affiliate Networks Microsoft Excel
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Swiggy
Swiggy is Indias leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independ...
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