Digital Marketing Specialist Job In Candrin
- Kpr sugar apperals
- 0 to 3 Yrs
- Bengaluru
- 2 months ago
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Job Description
- Website Development & eCommerce
- Design and develop a scalable corporate website for IoT, IIoT, and surveillance solutions.
- Build and manage an eCommerce store (WooCommerce/Shopify) with secure payment integrations.
- Optimize website for speed, mobile responsiveness, and security.
- Integrate CRM, chatbots, WhatsApp, email automation, and analytics.
- SEO & Organic Growth
- Conduct on-page and off-page SEO for improved search rankings.
- Implement technical SEO (Core Web Vitals, Schema Markup, Site Speed Optimization).
- Perform keyword research & competitor analysis for content strategy.
- Optimize website landing pages and product descriptions for conversions.
- Performance Marketing (Paid Ads)
- Plan and execute ROI-driven ad campaigns across:
- Google Ads (Search, Display, Shopping)
- Facebook & Instagram Ads
- LinkedIn Ads (for B2B targeting)
- YouTube Ads & Retargeting Campaigns
- Optimize ad budgets, creatives, and audience segmentation for conversions.
- Track CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value).
- Social Media & Content Marketing
- Manage content strategy & ad creatives for LinkedIn, Instagram, Twitter, and YouTube.
- Create video content, infographics, and promotional materials.
- Run social media engagement & influencer collaborations.
- Monitor brand reputation and customer interactions.
- Email & WhatsApp Marketing
- Plan & execute bulk WhatsApp & email campaigns for lead nurturing.
- Create personalized email sequences, newsletters, and automated drip campaigns.
- Use CRM tools (HubSpot, Mailchimp, Active Campaign, or WhatsApp Business API) to track engagement.
- Implement A/B testing for email subject lines, CTAs, and content performance.
- Segment customer data for targeted promotions.
- Analytics & Optimization
- Use Google Analytics 4 (GA4), Search Console, and Data Studio for reporting.
- Implement Google Tag Manager, conversion tracking, and event-based analytics.
- Analyze funnels, heatmaps, and customer behavior for CRO (Conversion Rate Optimization).
- Generate weekly/monthly performance reports and insights.
- Website Development: WordPress, WooCommerce, Shopify, HTML, CSS, JavaScript, PHP.
- Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads.
- SEO & SEM: Keyword research, link-building, technical SEO, Schema Markup.
- Email & WhatsApp Marketing: HubSpot, Mailchimp, ActiveCampaign, WhatsApp Business API.
- eCommerce Management: Payment gateways, checkout optimization, product listings.
- Marketing Automation: CRM integration, chatbot automation, and lead nurturing.
- Graphic & Video Tools: Canva, Adobe Photoshop, Premiere Pro (preferred).
- Experience in B2B, IoT, IIoT, or networking hardware industry.
- Proven success in lead generation, PPC campaigns, and revenue scaling.
- Hands-on experience with email & WhatsApp marketing automation.
- Salary: Competitive, based on experience.
- Performance Bonuses: Based on lead conversion & ad performance.
- Caring and supportive work environment.
- Engagement in industry-wide events and best-in-class technology
- Growth Opportunities: Leadership role in digital transformation projects.
Job Title: Digital Marketing Specialist (Website Developer with Performance & WhatsApp/Email Marketing)
Location: Bangalore On-Site
Employment Type: Full-Time
Experience Level: 0 to 3+ years in web development, digital marketing & performance marketing
Job Summary
We are looking for a Website Developer & Digital Marketing Specialist with expertise in performance marketing, WhatsApp & email marketing, and eCommerce to develop and manage our corporate and online sales platforms. The candidate will be responsible for SEO, paid advertising (PPC), social media campaigns, email & WhatsApp marketing, and automation to drive lead generation, sales, and business growth.
Key Responsibilities
Required Skills & Qualifications
Preferred Experience
Salary & Benefits
Reach Out:
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Employement Category:
Employement Type: Full timeIndustry: IT - Hardware / Networking
Role Category: Internet Marketing
Functional Area: Not Specified
Role/Responsibilies: Digital Marketing Specialist Job In Candrin
Contact Details:
Company: Candrin SampadLocation(s): Bengaluru
Keyskills: digital marketing traffic generation organic search web designing search engine marketing woocommerce content writing social media marketing ecommerce development
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