Deputy Manager Marketing Job in Leading
- Uplers
- 3 to 7 Yrs
- Other Maharashtra
- 2 months ago
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Job Description
- Company Description Indias trusted manufacturers of sustainable and recycled rigid packaging. To us, packaging is more than a wrapping around a product. We cater to the unique packaging needs of clients in Consumer Goods, Electronics, Food, Fresh Produce, Textiles and Healthcare across several countries. Role Description Strategy Development & Execution - Develop comprehensive B2B marketing strategies to support companies business objectives short-term & long-term. - Create and manage multi-channel marketing campaigns (digital, email, print, events, etc.) to attract and engage business clients. - Develop and manage the marketing budget, ensuring efficient allocation of resources across various marketing initiatives. - Analyze market trends and competitors development to refine the marketing plan. Brand Awareness & Positioning - Develop and execute branding strategies to position company as a leader in sustainable, recycled packaging. - Enhance brand visibility through content marketing, PR, thought leadership, and speaking opportunities at industry events. - Create and manage content that resonates with B2B audiences, including whitepapers, case studies, blog posts, videos, and webinars. Lead & Demand Generation - Use inbound and outbound marketing tactics to attract and nurture prospects, including SEO/SEM, marketplace platforms, email marketing, content marketing and social media marketing. - Analyze campaign performance data and adjust strategies ensure effective targeting, nurturing, and conversion. - Develop and update marketing collateral such as product brochures, leaflets, videos, presentations for sales support Collaboration & Cross-Functional Coordination - Collaborate with sales teams to align marketing efforts with sales goals and ensure effective communication and lead nurturing. - Work closely with product teams to understand new product launches and updates, incorporating this into marketing campaigns. - Coordinate with external agencies, vendors, and partners for specialized marketing support when necessary. Data Driven Insights & Reporting - Monitor and analyze key performance indicators (KPIs) for marketing tasks to ensure successful outcomes. - Prepare regular reports on campaign performance, ROI, and other metrics, presenting findings to senior leadership. - Use data to inform future strategies and improve marketing effectiveness. Experience - 3-5 years of experience of developing creatives and content for a B2B business engaged in Exports - Candidates having experience in packaging industry will be preferred Knowledge and Skills - Must be familiar with B2B advertising campaigns - Must have worked on photoshop, Prezi, WordPress, Canva etc - Should have excellent writing skills with unblemished grammar expertise. - Should be well versed with creative web content, blogs, articles, and press release - Involved in making creative posts of different formats such as gifs, videos, animated characters, infographics etc. - Should be excellent at making presentations. Qualification - Graduation/Post graduation ,
Employement Category:
Employement Type: Full timeIndustry: Manufacturing
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Deputy Manager Marketing Job in Leading
Contact Details:
Company: Leading CompanyLocation(s): Other Maharashtra
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Keyskills: Photoshop Prezi WordPress Articles Press release Infographics Presentations Canva
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Uplers is a one-stop digital services company delivering end-to-end web, design, digital marketing, and email production services to businesses and agencies across 52+ Nations. Backed by a team of 550+ digital expert.
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