Customer Development & Marketing Manager
- Hr Marico Hiring
- 4 to 8 Yrs
- Delhi, NCR
- 2 months ago
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Job Description
- Purpose of the Role: To anchor various trade marketing and sales transformation initiatives in respective regions/clusters. The CDMM will work closely with Sales Transformation and Trade Marketing team to conceptualize and implement agendas in respective region and will help in achieving Maricos goal of becoming customers most valued supplier. Qualification & Experience MBA with 4-6 years of experience General Trade, Trade Marketing and GTM exposure is required. Key Deliverables of the Role Work with Trade Marketing/Brand teams for central project execution Control trade spends/ BTL Create plans, drive execution for NPLP, NPD Work closely with the Sales Transformation, Sales IT & Capability teams to ideate & co create projects Implement Sales Transformation, Sales IT & Capability team agendas Anchor & drive Urban GTM initiatives & Rural GTM initiatives in the cluster Anchor planning for Monthly & Cover plans of ASM territories Plan Distribution across channels, sustenance through activations Build insights from market to develop initiatives Resolve issues w.r.t Channel initiatives, Program &Trade Identify distribution gaps & bridging outlet gaps to maximize long term business growth Design & plan optimum manpower, DDs, Field force & beats, Distributor optimization & ROI Lead Sales IT initia-tives (Infra + Initiatives) & Ensure PDA hygiene (data sanctity) Anchor the capability initiatives across FF (DSR/PSR/ISRs) Manage customers with planned interventions focusing on assessment, engagement, healthy returns & quick query resolution Knowledge, Skills & Competencies Strong Analytical Skills Program and Channel Understanding Ability to influence non-reporting relationships GTM Understanding Trade Marketing Understanding Collaboration with cross-functional teams Reporting Relationships Upwards: Reports to Cluster Head Downwards: Customer Development & Marketing Executive Other Key Interface Area Sales Manager teams Commercial team Sales Transformation team Trade Marketing team Division Supply Chain team Shopper Marketing team Growth Path & Future Cluster Head Driving business in a region through a team of managers Trade Marketing Head Drive trade marketing initiatives centrally through a team of managers,
Employement Category:
Employement Type: Full timeIndustry: Others
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Customer Development & Marketing Manager
Contact Details:
Company: MaricoLocation(s): Delhi, NCR
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Keyskills: Analytical Skills Program
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₹ Not Specified
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