Manager - Performance Marketing
- Searchlight Hr
- 3 to 5 Yrs
- Mumbai
- 11 months ago
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Job Description
Greetings from SearchLight HR Pvt. Ltd!!!
We are a professionally managed Executive Search Company with experience in building successful careers and successful organizations. In this endeavour we provide end to end recruitment solutions to esteemed organizations for senior management, professional and technical positions.
Currently we have an excellent opportunity with a fast growing SEBI registered FinTech in the investment domain. The company is growing exponentially in their journey to become a unicorn by 2023.
The client has 10 Lakh registered customers on their FinTech platform.
Kindly fill the below HR form and revert confirming your interest if keen to discuss the company details.
Head Office: Lower Parel in Mumbai (3 additional branch offices in Mumbai.) Branches in Delhi and Bangalore
Experience: 3 years +
Position: Performance Marketing Manager
What is the role
We are looking for a performance marketing professional (PPC/SEM) who will be responsible for paid advertising across Google Ads, Social ads and other demand-gen channels.
Our ideal candidate has a blend of analytical & creative mindset, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings.
Key responsibilities:
- Campaign management - Plan & execute multivariate ad campaigns, remarketing campaigns across Google- Search, Display and Gmail; Meta & LinkedIn to ensure acquisition, conversion with defined performance metrics.
- Digital paid media mix - Thorough understanding of digital paid media best practices/SEM/Google Analytics/ Pay Per Click (PPC) optimization, Google AdWords, Google Analytics, email marketing, Facebook audiences targeting, publishers & A/B Testing
- Biddable media - Must have experience in biddable media CPM / CPV / CPC / CPL / CPA along with programmatic buys, display marketing, social media marketing, performance content (SEO) and have experience in B2C brands preferably FMCG
- Audience profiling - Hands on experience in targeting, ad serving, tagging & post campaign reporting across Google Search, YouTube, Facebook, Instagram & OTTs
- Delivering Qualified traffic - A proven track-record of delivering qualified traffic to owned and earned channels/ improving quality of engagement in social media
- Optimizing ROI Driving ROAS based regularly to meet acquisition and budget goals for CAC
- Affiliate Marketing: Own the affiliate channel sales target, KPI, and ROI. Affiliate recruitment. Contact new affiliates and approve or decline affiliate applications on a recurring basis.
- Measurement & Reporting: Monitor campaign performance & budget pacing on a day-to-day basis.
What are we looking for
- 3-5 years of pure PPC experience, preferably with a reputed Digital agency.
- Highly comfortable with Google Ads Editor, Facebook Business Manager & such.
- Strong working knowledge of PPC Automations/Rules/Scripts and best practices with the ability to analyse Campaign metrics on Excel/Data Studio and optimize campaigns with insights.
- Experience working with Ad channel APIs and other data APIs to deep-dive into metrics & make data-informed optimisations.
- In-depth experience with GA4. Clear understanding of Web Analytics.
- Comfortable writing and editing content for ad copies, landing page snippets, descriptions, etc.
Employement Category:
Employement Type: Full timeIndustry: Banking / Financial Services
Role Category: Marketing / CommunicationInternet Marketing
Functional Area: Not Applicable
Role/Responsibilies: Manager - Performance Marketing
Contact Details:
Company: Searchlight HrLocation(s): Mumbai
Keyskills: ppc digital marketing pay per click performance marketing
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Searchlight Hr
We are a professionally managed Executive Search Company with experience in building successful careers and successful organizations. In this endeavour we provide end to end recruitment solutions to esteemed organizations for senior management, professional and technical positions.
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