Data Science Manager 3 Job in Twilio at Other
- Twilio Technology
- 8 to 12 Yrs
- Other Karnataka
- 11 days ago
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Job Description
- See yourself at Twilio Join the team as our next Data Science Manager, dedicated to elevating our Marketing Strategy with Media Mix Modelling. Who we are & why we're hiring Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences. Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum. About the job We are seeking a Data Science Manager to lead our Media Mix Modeling (MMM) efforts within the global marketing organization. This role is highly visible and will play a crucial part in shaping our media investment strategy, optimizing our marketing budget, and driving business growth. We are looking for someone who is both hands-on with data science and strategic in approach. You will partner with marketing, sales, finance, and product teams to generate actionable insights, enhance media performance, and improve marketing ROI. If you are an expert in MMM, proficient in Python and SQL, and experienced with tools like Meta's Robyn and Google's Meridian, this role is for you. Responsibilities In this role, you'll: Develop, validate, and maintain Media Mix Models (MMM) to measure the effectiveness of various marketing channels, including digital, TV, radio, OOH, and offline media. Conduct advanced statistical and econometric analysis to quantify marketing effectiveness, forecast the impact of future marketing activities and recommend optimal budget allocations. Partner with marketing, sales strategy and finance teams to translate model insights into actionable recommendations for campaign planning and budget allocation whilst ensuring insights align with broader business objectives. Work with engineering teams to build scalable and automated pipelines for data ingestion, model training, and reporting as well as ensuring the availability of clean, structured, and reliable marketing data. Explore and implement advanced modelling techniques such as Bayesian MMM, hierarchical modelling, and causal inference. Present findings and insights to senior stakeholders, communicating complex concepts in a clear and actionable way. Stay up to date with industry trends, emerging MMM methodologies, and data science best practices. Qualifications Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having "desired" qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! Required: 8+ years of experience in marketing analytics, econometrics, or data science with a strong focus on marketing measurement. Strong expertise in econometrics and regression modelling techniques with hands-on experience of Meta's Robyn or Google's Meridian packages. Proficiency in Python and SQL for data analysis and modelling. Proven track record of influencing marketing strategies through data-driven insights. Solid understanding of digital and traditional media channels and their role in marketing effectiveness. Strong communication and storytelling skills to translate analytical findings into business impact. Demonstrated ability to present findings to both technical and non-technical audiences, with experience leading key technical projects. Preferred: Experience with Bayesian modeling, causal inference, and advanced statistical techniques. Prior experience in B2B marketing analytics. Prior experience in a consulting or marketing agency environment is a plus, demonstrating the ability to apply MMM insights in diverse business contexts. Location This role will be based remotely in India (Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi). What We Offer Twilio thinks big. Do you We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at hidden_email.,
Employement Category:
Employement Type: Full timeIndustry: IT Services & Consulting
Role Category: Not Specified
Functional Area: Not Specified
Role/Responsibilies: Data Science Manager 3 Job in Twilio at Other
Contact Details:
Company: TwilioLocation(s): Other Karnataka
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Keyskills: Data Science Python SQL Econometrics Causal Inference Marketing Analytics Digital Marketing Data Analysis Storytelling Communication Skills Presentation Skills
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Twilio Technology
Twilio is an American company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs.
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