Demonstrate strong business acumen and understanding of the external landscape to drive digital adoption and foster customer-centricity.
Champion digital solutions that are deeply integrated with the brand's strategic objectives. Inspire and educate teams on the value of digital initiatives.
Lead the ongoing operations and strategic development of portals.
Partner with the Marketing Team to execute our digital strategy across various channels, including social media, email, mobile, online media, and web. This includes both ongoing daily activities and strategic initiatives.
Act as the Subject Matter Expert (SME) for digital content marketing. This involves setting up content strategies (company-wide and divisional initiatives), providing design input, analyzing campaigns' performance, and providing insights to optimize future efforts.
Work closely with internal teams, external agencies, and technology vendors to launch digital initiatives efficiently and successfully.
Identify new opportunities to leverage digital channels to improve brand awareness and customer engagement
Keep the marketing team informed of emerging digital trends and technologies.
Monitor and analyze the success metrics of all digital marketing programs across the entire digital ecosystem.
Employement Category:
Employement Type: Full time Industry: FMCG / F&B Role Category: Marketing / Communication Functional Area: Not Specified Role/Responsibilies: Digital Marketing Manager Job In Mackenzie
Contact Details:
Company: Mackenzie Modern It Location(s): Bengaluru