Brand Copywriter
- Hireginie Talent Cloud
- 3 - 7 years
- Bengaluru
- 13 days ago
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Job Description
Job Description: Brand Copywriter
Location: HSR Layout, Bangalore
Experience: 3-7 years of experience in copywriting or brand messaging (advertising-experience working on high-profile brands)
Qualification: Bachelors degree in Marketing, Communications, English, or a related field.
About the role: As the Senior Copywriter, you will be the creative force behind our brand's voice and messaging. You will develop compelling content strategies and execute them across various channels, ensuring alignment with our brands vision and values. Your work will play a pivotal role in engaging our target audience and elevating our brand presence.
Key Responsibilities:
- Creative Development: Lead the ideation and execution of creative concepts for campaigns, ensuring that all copy is on-brand, engaging, and aligned with our marketing objectives.
- Brand Voice: Establish and maintain a consistent brand voice across all platforms, adapting tone and style to suit different audiences and channels.
- Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions.
- Content Strategy: Develop and implement content strategies across touchpoints that leverage insights from market research and user feedback to optimise messaging.
- Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team.
- Performance Analysis: Monitor and analyse campaign performance metrics, using data to refine copy and enhance future initiatives.
Requirements:
- Strong portfolio showcasing a range of copy styles and projects.
- A strong background in advertising is essential, particularly as a Copywriter or Senior Copywriter
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Proven track record of creating scripts for both TVCs (Television Commercials) and digital/social media campaigns
- Must have worked on highly visible, viral, or popular Indian ad campaigns.-
- Ability to work collaboratively in a fast-paced environment and meet tight deadlines.
- Familiarity with SEO best practices and digital marketing strategies is a plus.
- A deep understanding of the cultural nuances and consumer behaviours in Bharat, especially in the religious and spiritual space, with a keen interest in emerging digital trends.
- Experience writing scripts for celebrity endorsement campaigns is a plus.
- Ability to craft short, impactful, and engaging ad scripts for a variety of platforms, maintaining a balance between humor, relatability, and emotional appeal.
- Expertise in building narratives that resonate across TV commercials and digital-first mediums (e.g., Instagram, YouTube, etc.).
- Demonstrated understanding of Indian cultural nuances and market trends that drive virality.
About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all. & responsibilities
Preferred candidate profile
Perks and benefits
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Content, Editorial & Journalism,
Role Category: Content Management (Print / Online / Electronic)
Role: Content Moderator
Employement Type: Full time
Contact Details:
Company: Hireginie Talent CloudLocation(s): Bengaluru
Keyskills: Copyright Creative Content Content Writing Script Writing Content Strategy Brand Strategy Digital Advertising Creative Writing Campaign Strategy Copy Writing Performance Analysis Social Media Advertising Creative Strategy
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