Responsibilities & Key Deliverables Content Development (Through agencies): Create high-quality content, including: Product & features content (incl. Video and static shoots) POSM / marketing collateral Case studies and testimonials Topical content Third party engagements like influencers Content Strategy: Collaborate with the brand team to develop a content strategy that aligns with business objectives and resonates with target audience. Brand Voice and Tone: Ensure consistency in brand voice and tone across all content. Collaboration with Cross-Functional Teams: Work closely with sales, product, and customer service teams to ensure aligned effort. Requirements Education: Bachelor's degree in Engineering, Marketing, Communications, Journalism, or a related field. Experience: Minimum 3-4 years of experience in content creation, preferably in the agricultural or automotive industry. Skills: Excellent writing, and creative innovation mindset. Ability to communicate complex technical information in a clear and concise manner. Proficient in content management systems. Strong understanding of social media platforms content types. Ability to work independently and collaboratively as part of a team. Strong attention to detail and organizational skills. Ability to meet deadlines and work under pressure. Preferred Industries Agri Business Agriculture Implement Auto / Auto Equipment Auto Components Auto/Spares Automobile Automotive Industry Education Qualification Bachelor's degree in Engineering, Marketing, Communications, Journalism, or a related field. General Experience We are seeking a skilled Content Creator to oversee the development of engaging marketing content for Mahindra Tractors. The ideal candidate will have experience in creating content for the agricultural industry, excellent writing and design skills, agency management experience, and the ability to communicate complex technical information in a clear and concise manner. Critical Experience Content Development (Through agencies): Create high-quality content, including: Product & features content (incl. Video and static shoots) POSM / marketing collateral Case studies and testimonials Topical content Third party engagements like influencers Content Strategy: Collaborate with the brand team to develop a content strategy that aligns with business objectives and resonates with the target audience. Brand Voice and Tone: Ensure consistency in brand voice and tone across all content. Collaboration with Cross-Functional Teams: Work closely with sales, product, and customer service teams to ensure aligned effort. Locations Mumbai A.O, MUM-KND-AFS(FD), IN,
Employement Category:
Employement Type: Full time Industry: Automobile / Auto Ancillaries Role Category: Not Specified Functional Area: Not Specified Role/Responsibilies: Marketing Manager - Content Creation Job in
Contact Details:
Company: Mahindra Group Location(s): Other Maharashtra