Social Media Manager @ Talentstack Consulting

Job Description

Social Media Manager

 

Job description

 

Responsibility:

• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals

• Designing monthly, quarterly, and yearly digital media strategy in line with the business objective.

• Designing end-to-end social media campaigns and strategizing brand building activities

• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams

• Monitor the company s social media accounts and offer constructive interaction with users

• Create methods for finding and solving online customer reviews

• Analyze the long-term needs of the company s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

• Need to be well versed with paid campaign promotions on Facebook, Twitter, LinkedIn, etc.

• Identifying opportunities for partnerships, in terms of social media required content

• Management of various social media platforms and the content for the same

• Planning and execution of all communications and media actions on the social media platform

• Creating and managing promotional collateral to establish and maintain product branding

• Managing the budget for advertising and promotional items

• Competitor and customer insights analysis (basis of the strategies implemented)

• Analysis of sales forecasts and relevant financials and reporting on product sales (basis of the strategies implemented)

• Establish performance specifications, cost and price parameters, market applications, and sales estimates

Skills or Qualifications:

• Bachelor s Degree in Marketing, Communications, or related field

• 3+ years experience in social media management

• Exceptional multi-tasking skills

• Able to explain complex social media data in an understandable way

• Strong problem-solving skills

• Knowledge of Facebook s advertising platform

• Knowledge of influencer marketing and Instagram content creation.

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) Experience in setting up and optimizing Google AdWords campaigns

• Strong analytical skills and data-driven thinking

• Up to date with the latest trends and best practices in online marketing and measurement

• Prior experience of working in a start-up would be an added advantage

Employement Category:

Employement Type: Full time
Industry: Management Consulting / Strategy
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Social Media Manager

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