Opening for the Social Media Manager @ Roche International

Job Description

• Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
• Promoting the company s products and/or services in the digital space
• Creating executing all aspects of digital marketing media including the website, SEO, SEM, digital advertising, social email marketing.
• Identify the trends and insights to deliver creative growth strategies and deliver them in a
  measurable value
• Build detailed buyer persona, understanding buyer and end-user inside-out buying criteria
• Managing executing paid campaigns.
• Explore new acquisition funnels across platforms, devices, and content to reduce cost per lead and overall cost per acquisition
• Have a thorough knowledge of search ranking factors and critical updates.
• Ensure maximum impact in the customer journey with the digital marketing programs with
  sales marketing plan
• Provide the guidance and tools to drive additional qualified traffic to the brand
• Create engagement modules with Facebook, Twitter, Instagram other social media
• Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
• Analyzing market research and plan promotions, competitions, and other various creative marketing techniques based on the research results.
• Responsible for Influencer marketing.

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Keyskills:   sales sales process business development