Marketing Manager - Mumbai - Siyaram Silk @ Siyaram Silk Mills

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Marketing Manager - Mumbai - Siyaram Silk

Siyaram Silk Mills
4 - 8 years
Mumbai
5 years ago
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Job Description

Devise B2C (business to consumer)marketing campaigns with the aim of acquiring and retaining customers

Manage implementation, tracking and measurement of marketing campaigns

Brief and oversee the work of internal and external agencies, such as designers, animators, fabricator and printers.

Work within a budget and report any anomaly

Write, edit and proofread copy for promotional materials within marketing campaigns

Deliver regular reports of campaign results and maintain regular measurement of the ROI of campaigns

Seamless vendor management for payment, execution and activity impact analysis

Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

Maintaining our social media presence across all digital channels and providing content support

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

End to end management of customer loyalty program, manage loyalty campaigns and all related feature

Drive growth and development of the Loyalty program to increase membership volumes, improve purchase behavior and reduce attrition

Tracking of reward point accrual + redemption and plan customer journeys

Share loyalty insights with all stake holders and take curative actions

Job Classification

Industry: Textiles, Garments, Accessories
Functional Area: Marketing, Advertising, MR, PR, Media Planning,
Role Category: Marketing
Role: Marketing
Employement Type: Full time

Education

Under Graduation: Graduation Not Required, Any Graduate in Any Specialization
Post Graduation: Post Graduation Not Required, Any Postgraduate in Any Specialization
Doctorate: Any Doctorate in Any Specialization, Doctorate Not Required

Contact Details:

Company: SIYARAM SILK MILLS LTD
Address: Siyaram Silk Mills Ltd. B/5 Trade World, Kamala, City Lower Parel, MUMBAI, Maharashtra - 400013,India
Location(s): Mumbai
Website: http://careers.siyaram.com

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Keyskills: Social Media Marketing Campaigns Digital Marketing SEM Customer Loyalty Vendor Management Display Advertising SEO Consumer Marketing Digital Channels

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₹ 5,00,000 - 8,00,000 P.A

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Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

Siyaram Silk Mills

Siyaram's founded in 1978 is one of the largest producers of blended high fashion Suiting, Shirting fabric, Apparels, Furnishing Fabrics and Women's Wear. Being an ISO 9001 Certified company, we are a pioneer in introducing latest fashion trends & colours in fabrics and apparels. The company has...

Marketing Manager - Mumbai - Siyaram Silk @ Siyaram Silk Mills

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