Mirror Brand - Mumbai - Times Global
- Times Global
- 6 - 9 years
- Mumbai
- 5 years ago
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Job Description
About the Position
The role is critical to develop a strong brand and profitable business for Mirror brands across India. The role will need interactions across multiple stakeholdersinternal teams and external partners to deliver on the KRAs.
The person should be able to manage multiple projects with a diverse set of execution agencies.
Areas of Responsibility
Execute Brand IPs
Responsible for the brand extension into monetizable IPs medium to large formats
Conceptualise and develop IP formats and concept presentations
Work closely with event management agencies to conceptualise and execute brand activities
Develop deploy content and media plan
Monitor execution of assigned projects and ensure prompt delivery in relation to overall marketing schedule
Product DevelopmentIdentify growth opportunities in relation to new products based on market environment, company business priorities and sound consumer insights.
Monitor competitive activities, brand health and brand share.
Propose action to defend against competitive initiatives.
Act as a business manager for the assigned markets and identify opportunities to improve business performance on parameters like profitability and revenues
Brand Management
Assist the manager in developing brand communication with advertising agencies on assigned projects within assigned areas
Drive the digital / social mandate of the brand to drive salience with the audience
Develop campaigns and lead the media deployment of the same
Monitor city by city brand activities and develop city level marketing campaigns and partnerships as needed
Work closely with media agencies, radio and outdoor partners to generate brand buzz and visibility
Editorial Coordination
Work closely with the editorial team to ensure product champions brand values
Educational Qualifications Required
Ideal candidate will be an MBA or equivalent and have progressive experience of 6-9 years of marketing and brand functions.
Specifically, the person should have:Excellent execution ability across large events managing working with multiple agencies
Considerable knowledge of managing medium to large format IPs
Ability for creative ideation on properties and brand initiatives
High process orientation with a focus on deadlines
Excellent communication and presentation skills
A sound knowledge of new media digital and social media strategy -and partnerships
Ability to work effectively in cross functional teams
Ability and willingness to challenge the status quo to deliver long-term change and improvements
Aptitude to work with unstructured project briefs
Relevant ExperienceIdeal candidate will be an MBA or equivalent and have progressive experience of 6-9 years of marketing and brand functions.
Specifically, the person should have:Excellent execution ability across large events managing working with multiple agencies
Considerable knowledge of managing medium to large format IPs
Ability for creative ideation on properties and brand initiatives
High process orientation with a focus on deadlines
Excellent communication and presentation skills
A sound knowledge of new media digital and social media strategy -and partnerships
Ability to work effectively in cross functional teams
Ability and willingness to challenge the status quo to deliver long-term change and improvements
Aptitude to work with unstructured project briefs
Job Classification
Industry: Media, Entertainment, InternetFunctional Area: Sales, Retail, Business Development,
Role Category: Retail Sales
Role: Retail Sales
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in Marketing
Doctorate: Doctorate Not Required
Contact Details:
Company: Times GlobalLocation(s): Mumbai
Keyskills: Brand management Process orientation Event management Media strategy Social media consumer marketing Marketing campaigns Consumer insights Brand communication IPS
Times Global
BCCL is India's most diversified media company with brands across publishing, television, internet, radio & outdoor domains. The story of BCCL goes back to Nov. 3rd, 1838, when the flagship brand The Times of India, was published as a bi- weekly, The Bombay Times and Journal of Commerce. ...
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