Engagement Marketing Lead, Amazon Prime Video @ Foursis Technical

Job Description

Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want. To help us fulfill this mission, we are looking for a smart, customer-obsessed and analytical Marketing leader to help grow our video business and maintain the best-in-class marketing operations. If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Prime Video might just be the place for you.
The candidate for this role will be responsible for program management and executing subscription video strategies aimed at driving discovery, trials and engagement with the right content. The candidate should be a seasoned marketer with deep customer marketing knowledge, and broad marketing experience across a wide span of disciplines including acquisition, engagement, and/or product marketing. Candidates will have experience working cross-functionally across internal teams, and driving programs that reach millions of customers, as well as an aptitude for data analysis. A mind for innovation, thinking big, and learning through testing is highly valued. This role will be based out of Mumbai.
Key job responsibilities
This is an individual contributor role with a path to people management in the near term. This role provides an opportunity to deliver through 10+ product, marketing and business teams in India. A creative bent of mind, coupled with sharp analytical skills, high ownership and customer obsession, and proven ability to influence without authority will be critical to succeed in this role.
When successful, this leader will influence tens of millions of customers to choose Amazon as their preferred destination for consuming entertainment content.
Growth and opportunity sizing: Work backwards from customers' needs to develop and articulate a bold vision for Prime Video growth and engagement
Goal setting: Set business and customer engagement goals and KPIs by clearly understanding different cohorts and their CX needs - establish monthly, quarterly and annual goals for the business
Marketing Operations: Execute the vision proposed by systematically running a well-defined program with clarity on projects, ownership, and delivery timelines
Business Reporting: Publish program performance through weekly, monthly and quarterly business reviews
Stakeholder Management: influence senior management across 10+ teams to support the delivery of program goals by aligning on the problems, proposed solutions, effort and timelines
Customer Experience: Simplify the CX and develop a clear marketing strategy on Amazon via a thorough experimentation [A/B Tests] roadmap.
PREFERRED QUALIFICATIONS:
Experience owning creative input, development and execution from concept to completion
Experience presenting metrics and progress to goal to c-suite stakeholders
Experience building, executing and scaling cross-functional marketing programs
Experience using data and metrics to measure impact and determine improvements
Ability to transform thinking quickly from high-level, strategic thinking into auditing detailed execution
Excellent communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives
Writes with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions
Ability to juggle a range of projects across Amazon teams balancing quality and speed
Ability to work across channels to set and report on KPIs
We are open to hiring candidates to work out of one of the following locations:
Mumbai, MH, IND, - 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience using Microsoft Excel to manipulate and analyze data - MBA

Employement Category:

Employement Type: Full time
Industry: BPO / Call Center
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Engagement Marketing Lead, Amazon Prime Video

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Keyskills:   marketing brand management market research advertising sales influence without authority thinking big digital video microsoft excel senior management analytical skills people management program management marketing strategy customer marketing strategic thinking customer engagement behavioral training it tv