Job Description
,Rentokil Initial: Rentokil Initial is an international business services company employing over 35,000 colleagues across 70 countries. We strive to protect people and enhance lives, for example by controlling pests, improving hygiene and improving interior spaces with plants and scenting. We are experts in the fields we operate in, investing in training, science, innovation and technology. Listening and acting on feedback is part of our culture to support colleagues and our customers. Rentokil Initial regards equality and fairness as a fundamental right of all of its colleagues. We live our values of Service, Relationships, and Teamwork which were identified by our colleagues across the world. Find out more on careers.rentokil-initial.com. Our family of businesses: POSITION RESPONSIBILITIES / REQUIREMENTS: The Incumbent is responsible to formulate and develop Marketing support including Marketing programs and campaigns in line with the Companys overall business objectives. S/He. should end-to-end be able to design, build and maintain our social media presence. The candidate needs to be well versed in SEO, SEM, Google Analytics and GMB, and familiarity with Hubspot. The person will have a matrix reporting - Operationally, to the Chief Operating Officer, Initial Hygiene. The functional reporting of this role would be to the Chief Marketing Officer. The person will have to work collaboratively as part of a multi-functional team of stakeholders across India. Marketing and promotions: Overall responsibility for brand management and corporate identity. To analyse market gaps and opportunities and propose new marketing campaigns and activities Develop and Implement Digital and BTL marketing plans to achieve target and improve profitability of the organization Should actively coordinate sales team for ongoing and ad hoc activities and requirements. Drive tactical activities to support Sales agenda - e.g. KA presentation, Event, KA workshop Proficient in handling BTL vendors as per the business requirements Creative development & Managing all Digital assets: Ability to work independently on applications such as Canva to develop creatives for social media campaigns. Alternately, work collaboratively with creative agencies on creative feedback processes and development. Plan and execute all digital marketing, including SEO/SEM, Email marketing to the marketing database, ongoing management of all landing pages One-point anchor for managing all the social media handles of Initial Hygiene Ability to analyse, evaluate and work on improvement plans for all paid digital marketing campaigns - Measurement of all KPIs and ensuring campaign ROIs Proficient in handling Digital & Creative agencies as per the business requirements Lead generation campaigns Active follow up to ensure a good conversion percentage in all lead generation campaigns - Facilitating sales closures by collaborating with the relevant sales teams to ease out bottlenecks to enable speedy sales closures. Evaluation of all lead generation campaigns. Innovations & cross functional collaboration One point of contact for driving and implementing all the innovations in Initial Hygiene. Support Innovation launch from insight consolidation till selling story, material development working with the CMO and the COO CORE COMPETENCIES, KNOWLEDGE, SKILLS & ABILITIES Result Orientation with a keen focus on the end goal Exceptional communication and interpersonal skills A passion to strive and deliver within stretch timelines. A keen eye for creative development and presentation skills Strong research and analytical skills to forecast and identify trends and challenges Requirements: EDUCATIONAL / OTHER REQUIREMENTS Masters degree in marketing, Business Administration, or any other related field. An equivalent of the same in working experience is also acceptable for the position. Distance learning Masters degree also acceptable 2-3 years of experience in the relevant field Proficient in the use of computer applications and systems especially with excel, word and PowerPoint (or its equivalent). Familiarity with managing social handles, Google Analytics Excellent written and verbal communication skills Benefits: Attractive Base Salary Annual Performance Based Bonus Group Mediclaim Insurance Policy Travel Reimbursement Equal Opportunities Rentokil Initial believes in supporting all employees to provide equal opportunities and avoid discrimination. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential
Employement Category:
Employement Type: Full time
Industry: Others
Role Category: Sales / BD
Functional Area: Not Applicable
Role/Responsibilies: Assistant Marketing Manager | Corporate Office
Keyskills:
Marketing support
Social media
SEO
SEM
Google Analytics
Hubspot
Brand management
Digital marketing
Sales coordination
Lead generation
Innovation
Communication skills
Interpersonal skills
Analytical skills
Business Administration
Excel
Word
PowerPoint
Written communication
Verbal communication
GMB
BTL marketing
Creative development
Canva
Digital assets management
Crossfunctional collaboration
Result orientation
Research skills
Masters degree in marketing
Computer applications
Managing social handles