Brand Manager - FMCG (1-3 yrs) @ B3-brain Behind

Job Description

The incumbent should be a full time MBA from premiere institute i.e IIM's, FMS Delhi, SPJIMR , XLRI passout in 2020 /2021 / 2022 with experience in Digital Marketing or Brand Management in reputed FMCG / Consumer Durable Company. The incumbent will be responsible for : - Developing key proposition for the app and its distinction from competitors - Consumer appeal driven decision making for app content & features - Management of multiple content partners to develop content/questions for selected co-curricular concepts - Responsible for getting the content converted into unity based games through game vendors - Preparation and execution of an annual marketing plan - Working with media agency to finalise the ATL print plan across all cities and newspapers - Development of microsite for the event through the digital agency - Handling the social media handles through digital agency - Planning the annual social media calendar based on product launches, moment based campaigns. flagship brand campaigns, etc - Day to day working and management of digital agency for ideating and executing all the digital marketing campaigns and delivering on the set targets - Conducting periodic consumer researches & UATs and drawing relevant insights for constant evolution of the app For details please contact : Sanjeev hidden_mobile

Employement Category:

Employement Type: Full time
Industry: Others
Role Category: General / Other Software
Functional Area: Not Applicable
Role/Responsibilies: Brand Manager - FMCG (1-3 yrs)

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Keyskills:   Digital Marketing Brand Management MBA FMCG Consumer Durable